January 28, 2011 – Dig Into the Online Community

Whether you’re interested in biking, books, or bartenders in Budapest, is a web-app that can help you connect with people who are interested in the very same things. The “instant community builder” lets people see what social media users are saying on Twitter in real-time. While individual users might look at as a way of finding new friends with similar hobbies, entrepreneurs and marketing professionals can use to peek inside the minds of their customers and find out what young, savvy consumers are really talking about online.

Although you can use as a way to find likeminded people in your local community, the web-app’s real power shines through when looking at it from a business standpoint. Anyone can create an account with to begin searching for tweets about any topic imaginable. Tweets can be filtered initially by city, keyword, gender, or sentiment—either positive or negative. Let’s say you’re a PR rep for a new shoe company in Chicago who wants to know how consumers are reacting to your company’s latest product release. Log into your account and search for the name of your brand to see all the times it has been mentioned on Twitter. To get even more detailed data, you can filter those tweet mentions by geographic location – to view only those tweets that came from shoppers in Chicago – as well as gender. Look to the right of the scrolling list of tweets to see charts and graphs detailing global feedback and overall sentiment for your brand. You can also view the most popular URLs and hashtags associated with all the tweets that mention your company by name.

Among the many interesting features that provides is the ability to search tweets that are up to three years old, which makes it much easier to analyze whether public sentiment has changed over time. The web-app also makes it possible to create relationship maps that show how two Twitter users are connected, along with instant analytics tools that allow users to compare the most popular videos or photos being posted on Twitter at any time. With all this information in mind, business professionals can create highly effective ad campaigns that address the real issues being expressed by consumers on the web.

Practical Uses:

  • Find out what your customers think of your latest product release
  • Write blog posts about the topics that your online readers actually care about
  • Read feedback on your latest business idea
  • See how public sentiment about your company has changed over time

Insider Tips:

  • Sign up for a paid plan to search tweets that are up to three years old
  • See relationship maps that show how Twitter users are connected
  • Find out which hashtags are most commonly written next to your company’s name
  • Filter tweets by gender or geographic location

What we liked:

  • Marketing professionals can easily find out what people are saying about their companies
  • The web-app can sort tweets by overall sentiment
  •’s search system is much faster than Twitter’s
  • Ability to see which URLs are included in tweets about any company

What we didn’t like:

  •’s sentiment sorting features are not perfect, making it difficult to trust the global graphs and charts presented alongside each keyword page


Company Info:

  • Launched: December 2010
  • Privately Held
  • Headquarters: Palo Alto, California
  • Founded by: PeopleBrowsr
  • Web site:


  • Unlimited plan is $99/month


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