February 9, 2011

Clicky – Monitor Traffic In Real-Time

Clicky is a web analytics tool that helps website publishers monitor, analyze, and react to their traffic in real time. In a crowded field of seemingly similar web analytics applications, Clicky stands apart for being among the easiest to set up and use. The data that Clicky produces is more streamlined and easier to comprehend than the information being given out by similar analytics tools like Google Analytics and Chartbeat.

Register for an account with Clicky and type in the address of the website you’d like to track. Within minutes, Clicky will start monitoring the traffic coming in and spitting out up-to-the-minute statistics. Not only can Clicky tell you how many people are visiting your site and where they’re coming from, but the app also offers visitor segmentation that allows you to filter data based on the location or actions of your visitors. Clicky also offers a Twitter analytics tool that is built right into its system. Using this, you can monitor what people are saying about you or your website online, and find out immediately when people have posted questions about your company that might be worth responding to or answering. For users with extensive web-based videos, Clicky offers API tools for tracking the way visitors interact with HTML5 and Flash video players.

Although Clicky might not be the best tool for major web publishers – given that it only works with websites receiving fewer than 500,000 page views each day – its easy-to-understand functionality and straightforward data analysis tools make it the ideal solution for bloggers and small web publishers who have trouble learning more complicated systems.

Practical Uses:

  • Find out how many visitors are checking out your site each day
  • Get information on where your visitors are coming from
  • Monitor what people are saying about your company on Twitter
  • Compare your visitors from the United States and Germany based on how much time they spend on your site and which pages are most frequently visit

Insider Tips:

  • Set the Twitter Analytics tool to monitor certain keywords
  • Paste the Clicky HTML code into the header of your site to automatically track every page
  • Clicky can tell you what percentage of your visitors are using which web browser
  • WordPress users can install a Clicky plugin for easy traffic monitoring

What we liked:

  • Clicky is so easy to set up that even web-novices can understand how it works
  • Tracking code can be customized to work for many different types of users
  • Analytics and statistics are presented in a straightforward way
  • Publishers can parse information and filter visitors in countless ways

What we didn’t like:

  • Clicky only works with websites that get fewer than 500,000 daily page views


Company Info:

  • Launched: 2006
  • Privately Held
  • Headquarters: Portland, Oregon
  • Founded by: Sean Hammons and Noah Merritt
  • Web site:


  • Free plan
  • Starter plan is $4.99/month
  • Pro plan is $9.99/month
  • Super Pro plan is $19.99/month
  • Custom plan varies in price depending on needs


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