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February 28, 2010

ChatterBox – Monitor Your Social Media Presence

If you’re struggling to keep up with everything that’s being said about your brand online, then ChatterBox is an application that can potentially help you cut through the clutter and become more aware. Targeted for those who participate in the Twitter community, ChatterBox searches for specific keywords mentioned in tweets, categorizes those messages, and assigns follow-up activities to the members of your team.

After creating an account, get started monitoring the world around you by adding a ChatterBox—which is where you will enter the specific search terms and Twitter users that you wish to track. You can add categories, status, and priority levels for the messages that show up in this box, and determine how long the site will keep unread messages before sending them to the archives. After pressing save, your ChatterBox will be processed and updated with whatever results have been found. As new tweets come up, you can mark the category, priority level, and status, or assign a team member to respond to the message through a specified Twitter account.

Because there is no limit to the number of ChatterBoxes a user can add, you can set up additional boxes to monitor Twitter conversations about your company or your products, and even find out what users are saying about your competitors online. As more people from your company sign up for ChatterBox, the act of assigning users to respond to selected tweets becomes more important, and it becomes easier to monitor a wide net of discussions. For companies of all sizes, ChatterBox is a helpful tool that can help you keep track of your reputation on the web.

Practical Uses:

  • Monitor what people are saying about your company
  • Find out first when your competitors post new information
  • Collaborate with coworkers to better manage workflow
  • Track responses to important clients and customers

Insider Tips:

  • Create new ChatterBoxes for each subject
  • Invite team members to become collaborators on the site
  • Save the current view within a ChatterBox at any time
  • View the number of tweets that need to be organized next to the ChatterBox title

What we liked:

  • Easy to invite coworkers to join you ChatterBox activity
  • Ability to respond to Twitter messages without leaving the ChatterBox site
  • RSS feeds are available for any ChatterBox
  • Contact information for any of your ChatterBox connections is easy to retrieve

What we didn’t like:

  • Currently Chatterbox only monitors Twitter and not other sites like Facebook, Yelp, and LinkedIn, although there are plans to start tracking additional sites in the future

Alternatives:

Company Info:

  • Launched: March 2009 (Beta)
  • Privately Held
  • Headquarters: Boston, Massachusetts
  • Founded by: Todd Clayton
  • Web site: http://chatterboxhq.com

Costs:

  • Free

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