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October 3, 2010

fflick – See What Your Friends Are Watching

Curious to hear what other people thought of a movie before shelling out $12 for a ticket at the local cineplex? You could open up the newspaper to read what a professional reviewer thought of it, or check out the reviews online to find out what strangers had to say. Or you could use fflick to find out what your friends and favorite celebrities thought of all the latest movies showing in a theater near you. The application scours the Twitter feeds of all your friends to find any mentions of recent films, then delivers those mini reviews right to your computer screen.

You don’t have to create an account with fflick to start using the site, although your movie recommendations will be much more tailored if you do choose to sign in through Twitter. Without a Twitter login, fflick will show you all the reviews posted by top celebrities. If you’ve ever wondered what Kim Kardashian, John Mayer, or Governor Arnold Schwarzenegger had to say about a film, then fflick is the place to check those reviews out. When you decide to take the next step and connect via a Twitter account, the application will search through the feeds of the people you follow for mentions of any movies. That list of mini-movie reviews will then show up in chronological order, with the most recent tweet appearing at the top.

If you come across a particular tweet that seems intriguing, fflick will let you re-tweet or reply to it with the click of a button. So if you want to find out more from a friend who posted that she recently saw Eat, Pray, Love, you can reply in a tweet and ask her about it in a snap. Overall, fflick is an interesting new app that utilizes the power of Twitter to help people decide which movies are worth checking out.

Practical Uses:

  • Get movie recommendations from your friends
  • Find out what movies your favorite celebrities enjoyed
  • Get a sense of the overall sentiment towards a new release
  • Stop spending money on movies that aren’t any good

Insider Tips:

  • Click on any movie poster to view all the tweets about that film
  • Vote whether you did or didn’t like any specific movie on the site
  • Buy movie tickets through the site
  • Click to add any movie to your Netflix queue

What we liked:

  • Friends are usually more reliable movie reviewers than the so-called experts
  • View the overall favorability rating of any film
  • Users can see what celebrities thought of the movies they want to see
  • Twitter users can gain more followers by posting about the movies they loved and hated

What we didn’t like:

  • It can be hard to explain how good or bad a film was in just 140 characters

Alternatives:

Company Info:

  • Launched: August 2010
  • Privately Held
  • Headquarters: San Francisco, California
  • Founded by: Dav Zimak, Kurt Wilms, Marc Hemeon, Ron Gorodetzky
  • Web site: http://fflick.com

Costs:

  • Free

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