October 3, 2010

Flowr – Business Collaboration In Real Time

Say goodbye to the endless emails, wikis, and intranet files usually associated with doing business in a corporate setting. For groups that use Flowr, back-and-forth communication is a thing of the past. Instead of relying on email, Flowr encourages total collaboration by allowing teams of people to work together, share ideas, and discuss important concepts in a free-flowing micro-blogging format. By centralizing the communication structure and doing away with the time-wasting elements, Flowr can streamline the business process for groups of all sizes.

When you start using Flowr, you’ll be able to see what each of your colleagues is working on right from the homepage screen. This screen, known as your “flow,” is set up similarly to Twitter. From within the flow, you can find out who’s got a meeting scheduled for tomorrow afternoon, share project reports that need a fresh set of eyes, and ask questions about a picky client’s personal preferences. Instead of emailing a coworker with an important question, you can post it on his flow and see instantly when a helpful comment is left underneath the original message. For a deeper look at what’s going on at your company, narrow your flow’s focus and view just one project at a time. You’ll see only the messages that apply to that project, and you can upload new status messages and documents to update colleagues on the project’s most recent status.

To make the collaboration process even easier, Flowr lets users create new groups that include only the people working on an individual project. The application offers a people directory that makes it easy to find contact information for any employee in a snap, along with a built-in wiki system, and mobile capabilities to allow employees to gain access to their conversations at any time. Flowr is an interesting application that has managed to harness the power of micro-blogging and use it for business purposes rather than social.

Practical Uses:

  • Stay up-to-date on what everyone at your company is up to
  • Communicate with coworkers via Flowr, rather than email
  • Get answers to your questions immediately by posting them on a colleagues’ page
  • Create a company wiki that can be edited by anyone

Insider Tips:

  • Create custom flows to view updates on a certain topic
  • Make public or private groups within your company
  • See the most active topics and trends being discussed by colleagues
  • Scroll through the centralized archive to view past conversations

What we liked:

  • Companies that use Flowr can rely less on finicky email systems to communicate
  • Messages on Flowr aren’t limited to 140 characters
  • Users can share links and files, along with basic status updates
  • Groups of less than 10 people can use the site for free

What we didn’t like:

  • Users currently have to contact Flowr to download their own data from the site, although Flowr says it will offer a simpler solution in the future


Company Info:

  • Launched: May 2010
  • Privately Held
  • Headquarters: Brighton, England
  • Founded by: Davorin Gabrovec and Matjaz Lipus
  • Web site:


  • Basic plan is free for up to 10 users
  • Premium plan is $5 per user, per month
  • Appliance plan available with specialty pricing

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