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December 6, 2010

Recurse – Elegant Design Presentation

As a web designer, you probably spend a lot of time coming up with thoughtful designs for your clients’ new business websites. But if you’re like many professionals still using sloppy presentation tools, there’s a good chance your intricate designs are getting lost behind a clunky façade. To showcase your work in the best possible light, it might be worth trying an application like Recurse. The presentation web-app lets users present their designs in a way that truly shows clients what their websites will look like when they go live on the web.

When you sign up for Recurse, you’ll get to choose a website subdomain that’s unique to your business. Create a new project or create a new client, depending on which task you prefer to tackle first. To create a new project, you’ll have to be prepared to type in a project name and page information. Upload a foreground image and background image, and select the ideal alignment positions for both. Recurse will create a preview of your project, on which you can write comments, make annotations, and edit at any time. Once your project looks like it’s good to go, let your client know and wait for his or her virtual approval. When a project is marked as “Approved,” you’ll receive an automated email notification right away.

Among the many useful features on Recurse is the application’s integration with Basecamp. Using this, companies can link up projects on the two applications, allowing everyone on the team to see all the revisions and annotations that clients have made. For web designers who are looking for an elegant way to present their projects to clients, Recurse might be an application worth looking into.

Practical Uses:

  • Share your latest web design projects with colleagues
  • Get feedback on what your coworkers think you should change about your design
  • Seek approval from clients online
  • Update web design mockups while keeping older versions archived

Insider Tips:

  • Create a unique subdomain for your business page
  • Integrate Recurse with your Basecamp account
  • Include contact information for each of your clients
  • Customize your dashboard to match your company’s look
  • Add a password to protect a specific project

What we liked:

  • Recurse is free to use
  • Projects presented using Recurse look very professional
  • Clients can make notes and annotations directly on the project page
  • Automatic email notifications are sent out whenever approvals are made

What we didn’t like:

  • Recurse doesn’t offer any tutorials on how to get the most use out of the site

Alternatives:

Company Info:

  • Launched: July 2010
  • Privately Held
  • Headquarters: Boise, Idaho
  • Founded by: Dustin Hoffman
  • Web site: http://recurseapp.com

Costs:

  • Free

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