GutCheck – DIY Market Research

GutCheck is a web-app that companies can use to get qualitative market research in an instant. Rather than waiting days or weeks to gather an in-person focus group and measure their reactions, GutCheck makes it possible for companies to get feedback on their latest ventures and ideas directly from their target audience immediately. GutCheck can be used to help businesses test new advertisements, new products, or new brand identities.

Before moving forward with any plans for a new service, advertisement, or product that your company has in the works, check in with GutCheck to find out what your target audience really thinks. Create a chat guide based on the questions you’d like to ask and the overall objective of the research you’re doing, and then begin selecting the types of participants you’re looking for. GutCheck lets you screen the people you’re interviewing from a panel with more than 5 million participants, ensuring that you’ll find your target audience no matter how stringent your demographic requirements may be. Next, it’s time to interview the audience you’ve selected using a series of custom interview questions. Interviews with GutCheck are done in an instant messaging style within the GutCheck system, making it possible to speak directly to a potential customer and get his or her take on your ideas in real time. When you’ve gotten all the information you need, you can save the chat and get a transcript that is easy to share with coworkers.

For first-time users, GutCheck offers a number of helpful guides that can aid in the process of designing useful interview questions that will solicit the right type of feedback. For companies that don’t have the money or the time to put together large in-person focus groups or one-on-one market research studies, GutCheck is an excellent and relatively low-cost DIY solution.