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December 25, 2011

Gaug.es – Web Stats Without Delay

When you can’t wait hours to find out what’s going on with your website analytics and traffic stats, you need Gaug.es to handle the job. The real-time traffic tool gives web publishers a quick and easy way to collect and analyze the data that’s coming in from all their websites on one central page.

Whether you manage one site that gets 100,000 views per month or 100 websites that average 1 million views per month, there’s a Gaug.es pricing plan that fits your needs. Just enter your email address and select a password to start tracking your sites. Choose a title and select a time zone for your new “Gauge,” and you’ll be given a few lines of script to paste into each page you want to track. When you’ve linked up all the pages on all the sites you want to track, you can head back to the Gaug.es dashboard page to see an overview of everything that’s going on. See how many views you’ve gotten over the course of the past day or the past two weeks, and see which times of the day people are most likely to check out your sites. Gaug.es will also show you which articles or post are drawing the most readers, as well as which referring sites are bringing people your way. Gaug.es lets you get as deep into your analytics and statistics as you want.

When Gaug.es says that its data shows up in real-time, it means it. Page views show up almost immediately after a visitor has clicked onto your site, making is possible for publishers to quickly adjust story positions on their main pages to accommodate hot topics and breaking news. The application’s AirTraffic Live tool is interesting, as well, in that publishers can watch as new placemarkers pop up on a world map in real-time as visitors continually click onto their sites.

Practical Uses:

  • Promote the articles that are getting the most hits on your site
  • See which websites are referring the most visitors to your blog
  • Find out what time of day your websites get the most traffic
  • Keep track of the geo-location of your website visitors

Insider Tips:

  • Gaug.es offers a WordPress plug-in for bloggers
  • Overall traffic data can be viewed by day, month, or all time
  • Referring URLs are listed in order, based on which are bringing in the most traffic
  • Publishers can track which browsers and screen sizes their visitors are using

What we liked:

  • Setting up Gaug.es is no harder than setting up Google Analytics
  • Traffic information is delivered in real-time, which helps publishers react to trends
  • Publishers can see stats for all their sites on a central dashboard page
  • People can try out Gaug.es for free before deciding whether to select a paid plan

What we didn’t like:

  • Gaug.es doesn’t have all the features that Google Analytics provides, and people who sign up for Gaug.es probably won’t want to dump their current analytics platform altogether

Alternatives:

Company Info:

  • Launched: March 2011
  • Privately Held
  • Headquarters: South Bend, Indiana
  • Founded by: Ordered List
  • Web site: http://get.gaug.es

Costs:

  • Free 7-day trial
  • Solo plan is $6/month
  • Small plan is $12/month
  • Large plan is $48/month

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