Antavo – Instant Promotions For Online Marketers

Who says marketers have to fit their online campaigns into pre-determined molds? Antavo is an online promotion builder that marketers can use to create customized promotions that look great and produce the types of results that their clients demand.

Business owners have more options than ever before when it comes to online promotions, and they’re becoming increasingly picky about the deals and offers being sent out under their names. By using Antavo, you can create promotions for your small business clients that can be edited and changed on the fly – once the necessary user interaction data and feedback starts rolling in. Decide which type of promotion you plan on running – Antavo supports everything from sweepstakes contests to daily deals and giveaways – and choose a free template. You can use Antavo’s WYSIWYGeditor to customize any template you choose, and create custom entry forms for your contest or promotion.

Antavo makes it easy to fully test and preview the promotions you plan on running before their launch dates, allowing you to catch any errors or mistakes before anyone catches on. Most importantly, Antavo charges users based on the number of leads they generate through their promotions, so there’s no chance that a deal that you run through Antavo won’t pay off in one form or another.

Practical Uses:

• Create unique contests that will get people talking about your client’s store
• Give customers a coupon in exchange for referring their friends to your business
• Run a sweepstakes promotion to get more Facebook fans
• Find out how many people are clicking on your latest promotion

Insider Tips:

• All subscriber data gathered through Antavo can be exported as an ODS document
• Subscribers don’t have to accept any permission requests from Facebook to enter a promotion through the site
• Marketers can require people to ‘like’ their pages on Facebook before entering their promotions
• Promotions can run up to 30 days

What we liked:

• Marketers pay Antavo based on how well their promotions perform
• Antavo provides businesses with plenty of data and analytics
• Businesses can edit promotions while they’re running
• Marketers can easily re-run promotions that have worked well in the past

What we didn’t like:

• Businesses have to deal with seeing Antavo branding on their campaigns unless they sign up for a white-label plan

Alternatives:

• Offerpop – http://offerpop.com
• Strutta – http://www.strutta.com
• Wildfire – http://www.wildfireapp.com

Company Info:

• Launched: August 2012
• Privately Held
• Headquarters: London, England
• Founded by: Attila Kecsmar and Zsuzsi Szabo
• Web site: http://www.antavo.com

Costs:

• $49.95 per promotion, plus $0.15 per lead