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February 5, 2013

Consignd – A Curated Marketplace to Buy & Sell

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Consignd is an online marketplace, with a twist. Rather than allowing just anyone to sell their goods on the platform, Consignd puts the tough decisions in the hands of its expert curators and lets these professionals decide which handmade or vintage products are stylish and original enough to list for sale on the Consignd site.

If you’re an artist, trader, collector, or crafter, then you may be interested in selling your products on Consignd. Browse through the Collections that each expert curator has put together, and decide for yourself where your own products would fit in best on the site. Click the “Pitch” button next to the curator who you think would be most interested in promoting your products, and upload some basic information – like a description, price, and photos – of anything you would like to sell. The curator you’ve pitched will look for quality and originality when judging your products, and ultimately decide whether he would like to promote your wares as part of his or her Collection.

Although Consignd handles the promotion and marketing of products listed on its site, sellers stay in control of the selling and shipping process. Consignd opens sellers up to a wider audience of online influencers, who may not otherwise ever find out about their products. Buyers, meanwhile, benefit by being able to get access to one-of-a-kind goods that aren’t available on more generic marketplaces and e-commerce websites.

Practical Uses:

  • Sell your handmade frames online
  • Impress friends by having your artwork promoted on Consignd
  • Make money by selling the vintage dresses you bought at an auction
  • Find unique products to buy for your friends as gifts

Insider Tips:

  • Sellers handle the shipping of all the products they sell
  • Curators will usually respond to pitches within 24 hours
  • Sellers can see each curator’s acceptance rate when deciding who to pitch
  • People can connect to Consignd through Facebook

What we liked:

  • Sellers can determine their own prices
  • By accepting a product, a curator is giving his or her “approval”
  • Sellers can get access to a curator’s online followers
  • Brands gain recognition when their products are listed on Consignd

What we didn’t like:

  • Sellers whose products don’t fit into any niches represented on Consignd might have a difficult time using the site

Alternatives:

Company Info:

  • Launched: 2012
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Giles Holt and Neil Parikh
  • Web site: http://www.consignd.com

Costs:

  • Free to list

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