Targeted emails that are triggered by the action (or inaction) a customer takes inside a company’s mobile app have extraordinarily high conversion rates. The challenge, however, can be accessing the type of information necessary to send segmented marketing messages. Customer.io provides people with the tools they need to send targeted newsletters and transactional emails, without having to bug their developers for the right information.
To start using Customer.io to send targeted emails, you’ll need to sign up for a free account and send Customer.io your data. Customer.io recommends that people use Segment.io and Analytics.js to integrate their data. At that point, you’ll be able to segment customers into groups based on three types of data: page views, events, and user attributes. This segmented customer information is useful when you start building your first automated campaign. Select the group you want to target — for example, you may want to send an automated email to any customers who abandon their shopping carts in your mobile app — and write the associated copy that will ultimately be sent out.
Test out the campaign based on the conditions you’ve applied, and then switch the sending mode to make the whole thing automatic. Customer.io will show you opens, clicks, and conversions based on the marketing messages you’ve sent out. The platform also stands apart from competitors by allowing users to create and send newsletters, transactional emails, and behavioral emails all in one place.
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