SendinBlue – Self-Managed Digital Marketing

Why pay someone else to create and manage the types of digital marketing campaigns you’re perfectly capable of handling on your own? With SendinBlue, users can take control over online marketing for their companies, by creating, sending, and tracking the impact of both marketing and transactional emails, as well as SMS campaigns.

Using SendinBlue’s drag-and-drop text editing tools, design the first email to be sent out as part of your company’s new marketing campaign. SendinBlue lets you customize your emails and then schedule your campaigns to launch either immediately or at a later date and time. The platform’s deliverability tools ensure that the emails you send out don’t get bounced back or stuck in spam filters. Larger organizations can even use SendinBlue’s dedicated IPs and add their own signatures to campaigns that SendinBlue sends on their behalf’s.

Results are everything to a business owner. SendinBlue understands this, which is why the application provides users with real-time information like interaction histories, open rates, click-through-rates, and bounce rates. Statistics can also be grouped together using the Google Analytics interface.

Practical Uses:

• Create an email newsletter for your business
• Launch a new marketing campaign using email and SMS messages
• Automatically send purchase confirmations to online customers
• Integrate a personalized newsletter subscription form into your website

Insider Tips:

• Run spam checks before sending a campaign to ensure messages reach the right inboxes
• Import contacts from any file type
• Segment contacts to enable certain subscribers to receive custom emails
• Group statistics together within the Google Analytics interface

What we liked:

• Users can send promotional messages and codes via SMS
• The newsletter creator is intuitively designed
• Dedicated IP addresses help companies manage their email marketing reputations
• Ecommerce businesses can import customer orders when uploading contact lists

What we didn’t like:

• Nothing

Alternatives:

• Antavo – https://antavo.com
• Mad Mimi – https://www.madmimi.com
• Vertical Response – http://www.verticalresponse.com

Company Info:

• Launched: September 2012
• Privately Held
• Headquarters: Paris, France
• Founded by: Armand Thiberge and Kapil Sharma
• Web site: https://www.sendinblue.com

Costs:

• Subscription plans range from free to $1,971 per month
• Pay-as-you-go plans start at $27 for 5,000 credits