Lander – DIY Landing Pages

Lander is a web-based application that helps small and mid-size businesses grow and expand. It does this by providing those businesses with DIY tools for creating landing pages that are designed to convert.

Build a landing page for your business by using Lander’s web-based visual editor. Select one of Lander’s templates, and then drag-and-drop the various elements you want—like your business logo, images, and text, for example—into place on the editor screen. You can also add things like call to action buttons, countdowns, Google Maps, social widgets, and “Contact Us” forms to your page. Preview your page to see how it will look before you officially launch, and then click the “Publish” button when you’re ready to go. Your page will immediately be live on the Internet for all to see.

Among the advanced features that Lander offers is an A/B testing tool that businesses can use to test up to three different versions of their landing pages. Any changes that a user makes based on these tests can be done in real-time. Lander also boasts a number of useful integrations with third-party services like Mailchimp, Doppler, Aweber, Constant Contact, Salesforce, Webhook, Zapier, Google Analytics, and E-goi.

Practical Uses:

• Create a landing page for your business
• Start an online countdown to the day your store officially opens
• Give online shoppers a way to pay for products from your landing page
• Run A/B tests to determine the most effective formatting for your site

Insider Tips:

• Include social widgets for Twitter, Facebook, LinkedIn, Google+, and Pinterest
• Continue making edits to your landing page even after it’s been published
• Run A/B tests on up to three different versions of your landing page
• Integrate Lander with third-party apps like Mailchimp, Doppler, Aweber, Constant Contact, Salesforce, Webhook, Zapier, Google Analytics, and E-goi

What we liked:

• Lander offers complete email integration on its landing page
• Analytics help users know where their visitors are converting
• Users can create confirmation pages to upsell their customers
• Lander pages are optimized for mobile

What we didn’t like:

• Email marketing integration isn’t available for users with Starter or Mini plans

Alternatives:

• LaunchRock – http://launchrock.co
• Page/Do – http://pagedo.com
• Unbounce – http://unbounce.com

Company Info:

• Launched: 2012
• Privately Held
• Headquarters: San Antonio, Texas
• Founded by: Making Sense
• Web site: http://landerapp.com

Costs:

• Starter plan is $9 per month
• Mini plan is $25 per month
• Small plan is $50 per month
• Medium plan is $70 per month
• Pro plan is $130 per month