Adsuit – Reach Customers Across the Web

Adsuit is a web-based application that gives advertisers a way to reach customers across both web and mobile publishers. Marketers are able to deliver deep targeting campaigns with strategic reporting features, all through the self-service platform.

Because Adsuit is completely self-service, most advertisers are able to utilize the company’s tools without relying on outside experts to hold their hands through the process. Just type in the name of your website or mobile app URL to start a trial, and then create an official account to take advantage of Adsuit’s $50 retargeting credit. Create a campaign by choosing a campaign type—for example, a branding campaign, Facebook retargeting, web and mobile retargeting, or neighborhood targeting—then designing a campaign that fits whichever goals you have in mind. Adsuit only charges you for the impressions that are served, and the company has no feature limitations, regardless of an advertiser’s budget.

The longer a campaign runs, the more data Adsuit is able to gather. Advertisers can use this data to optimize their campaigns automatically and better understand their audiences. These audience insights can then be used to inspire better marketing plans in the future.

Practical Uses:

• Run Facebook retargeting campaigns
• Target ads to customers in selected zip codes
• Optimize online advertising campaigns based on audience insights
• Show ads to your lost visitors on the web and through mobile publishers

Insider Tips:

• Use multiple targeting options for web and mobile retargeting campaigns
• View day/hour heatmaps to visualize the interactions of your campaigns
• Select the duration of your campaign, or set your campaign to “always on”
• Upload existing banners or create your own from scratch

What we liked:

• Users can change their day-parting targets based on data from heatmaps
• Adsuit provides advertisers with tips on generating effective creatives
• Interactive maps show where ads are being served
• Adsuit’s metric lines show trends for each metric a business is following

What we didn’t like:

• Adsuit’s self-serve tools may be too sophisticated for some SMB advertisers

Alternatives:

• AdRoll – http://www.adroll.com
• Perfect Audience – http://www.perfectaudience.com

Company Info:

• Launched: July 2014
• Privately Held
• Headquarters: Istanbul, Turkey
• Founded by: A. Cevdet Süer and Ahmet Arslan
• Web site: https://adsuit.com

Costs:

• Variable