January 30, 2009

Rattlebox – Video eCards Delivered


It was only a matter of time when the concept of eCards and YouTube combined. Rattlebox is an eCard site that uses video to create more engaging content. Users can customize a large selection of ready-made videos with a personal note creating a more personalized experience than simply sending videos via email. Unlike other eCard sites, which tend to limit viewing via email or a single website, Rattlebox eCards can both be emailed and embedded anywhere – such as websites, blogs, or social network profiles.

The eCards available are varied and not quite as sentimental as many other sites which seems to target a younger demographic. Many messages are a bit more snarky than the usual fare setting Rattlebox apart from its competitors.

Generally, Rattlebox is easy to customize with some pretty amusing videos. Although you might be able to peruse YouTube and find similar content, Rattlebox allows you to write your own notes and comments for each video.

Practical Uses:

  • Add unique content to your website or blog
  • Lighten up your co-worker’s day with a humorous video
  • Help soften up your spouse after forgetting her birthday
  • Save money on postage and paper greeting cards

Insider Tips:

  • Rewrite the entire video – you don’t just have to write in the place that allows for your “personal message”
  • Upload your own video – you can record your own personal message via a webcam
  • The site includes plenty of entertainment even if you’re not into sending eCards

What we liked:

  • The service is free and very easy to use
  • Vast content library
  • Novices will appreciate the ease at customizing any videos

What we didn’t like:

  • Annoying ads creep up whenever you go to a new screen or preview a video
  • Slightly risqué videos can be found alongside innocent content
  • It’s not overly apparent that the video is an eCard – so recipients might delete before viewing
  • Limited amount of text allowed in each video


Company Info:

  • Launched: December 2007
  • Privately Held
  • Headquarters: Hollywood, CA
  • Founded by: Nancy Gomez and Michelle Van Kempen
  • Web site:


  • Free (supported by advertising)

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