May 29, 2009

Spitfire – Virtually Everything You Need to Run Your Business Online


The problem with online business apps is many only do one thing so you end up using six different apps for six different purposes. As web apps are intended to improve efficiency, it’s cumbersome to be required to learn and remember several niche services. Spitfire tries to remedy this by including six different applications in one. While it doesn’t handle everything, Spitfire does offer a fairly comprehensive web marketing solution.

Spitfire can handle web analytics to monitor website traffic, email marketing, ecommerce management – including inventory tracking, customer database, content management, and more. One of the notable features of Spitfire is custom web design, so one could see it as an avenue for the technologically challenged who want to get an e-business up and running in a flash. It’s worth noting however, that the design and website maintenance process is bolstered by having the technical skills to use the online editing tools provided Spitfire.

In this way, Spitfire is a bit different than an independent web app, as Spitfire has staff on hand to help you with web design or search engine optimization, unlike other solutions which are completely self-assisted. Considering the range of services offered, Spitfire’s pricing is reasonable. Overall, the site offers a comprehensive solution for small to medium-sized businesses.

Practical Uses:

  • Start an affiliate marketing site that looks like a standalone business
  • Enlist Spitfire’s team to create a custom web design, or more-easily design a website using Spitfire’s online editing tools
  • Increase your email marketing reach by housing all of your contacts in one online location
  • Organize your leads and customer contact information
  • Launch an online e-commerce site featuring your hand-made custom jewelry

Insider Tips:

  • If you’re really pressed for time or don’t know where to begin, use Spitfire’s marketing service – though expect to pay at least $1000
  • After the trial period, be sure to acquire or transfer an existing domain name because is not very professional

What we liked:

  • Spitfire offers a good number of tools, especially for the novice
  • Spitfire doesn’t take a cut from online revenue like most other e-commerce solutions
  • Marketing materials do not contain Spitfire branding
  • Fair pricing structure with unlimited emails, product listings, leads, etc.

What we didn’t like:

  • The Spitfire site doesn’t give a good sense of what the system offers without signing up for a trial
  • For a service that promises search engine optimization, the site’s own page rank is extremely high
  • There should be a pricing structure for all services found on the site


Company Info:


  • $50-$100 per month
  • Custom design and marketing services vary


  1. Mark

    Spitfire is actually just a GoodBarry rebranded site.

  2. Spitfire seems cool..
    Since there is a monthly fee I am going to assume that everything is set up on autopilot with the tracking of items bought and etc.

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