July 3, 2009

Alice – Household Necessities Without the Hassle


If you’re fed up with having to run to the store every time you use the last roll of toilet paper (and who isn’t) then might be for you. Alice is a new online service for people looking to simplify their household to-do list. They offer great deals and 100% free shipping on a number of household essentials like toilet paper, makeup, laundry detergent, personal care, and pet food.

One of the great things about Alice is that it works not only as a shopping site but also as an organization tool. The advanced planning feature allows you to anticipate when you’ll run out of an item and, if you wish, to set that item up to ship automatically. There’s also a budgeting tool, so you can see where your money is going every month.

Of course, the best thing about Alice is that it offers real savings. While there are some local and store brands you might miss, the site offers up a ton of quality products for truly great deals. In addition, because of Alice’s direct relationship with product manufacturers, many items include sizable coupons that are applied automatically, meaning you save even more time and money without searching or clipping. In short, Alice is a great way to carve out more time and money for what matters in your life—and it’s a service we’ll most definitely be using.

Practical Uses:

  • Keep all of your household cleaning products in good supply without lifting a finger (after you setup your shipment schedule)
  • Get a regular supply of cat and dog food without having to lug bags home from the store
  • Send a monthly supply of diapers to your your daughter as a gift

Insider Tips:

  • Click “Other Ways to Shop” and search for natural and organic products
  • Use advanced planning to pre-plan your order
  • Interact with the Alice community under the Neighborhood tab
  • See where your money goes using the budgeting function

What we liked:

  • Shipping is fast and always free (rather generous considering the size and weight of many items sold by Alice)
  • Automatic coupons save you even more money
  • The service is both convenient and practical

What we didn’t like:

  • There aren’t enough local and organic brands and we’d love to see Alice-branded items that offer greater value much like store brands do


Company Info:

  • Launched: June 2009
  • Privately Held
  • Headquarters: Middleton, WI
  • Founded by: Brian Wiegand and Mark McGuire
  • Web site:


  • Free


  1. Thanks so much for the kind review, we appreciate it and look forward to serving all your household essential needs.

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