August 18, 2009

Spezify – Try A Different Kind Of Search


Search has stayed pretty much the same since Google changed the game in the mid 1990s, but Spezify promises to change all that. The founders aim to make searching the internet more intuitive, with fewer blue links. When you search for a word in Spezify, you get a seemingly endless array of images and text boxes from a wide range of sites. The presentation of the results can be somewhat overwhelming, though they are right on target.

At the top of the search page is a list of related words. You can either add these to your existing search using the small plus sign to the left of each word, or create a new search by clicking on the word itself. Click on one of the results and you get pop-up information about its source. This can be from blogs, microblogs, images, videos and more. You can use the tools in the top right hand corner to narrow your search by media type

Spezify would provide a great way to search for information about celebrities or to research a science project. This is a great addition to the world of search and deserves a four star rating.

Practical Uses:

  • Follow the gossip about your favorite celebrity
  • Get visual results for your design research project
  • Find information about your favorite book
  • Take the pulse of social media on a scientific issue

Insider Tips:

  • Click on related words for similar searches
  • Set your preferences (upper right hand corner) for better results
  • Follow Spezify on Twitter for further information
  • There’s no need to enclose searches in quotes; Spezify automatically searches for phrases when there is more than one word
  • Watch the blue bar (top left) to find out when your search is complete

What we liked:

  • Beautiful and intuitive site
  • Most results are right on target
  • On site tools make it easy to narrow your search
  • A blue bar highlights your search term to show the progress of the search

What we didn’t like:

  • The massive amount of visual results can be a bit overwhelming


Company Info:

  • Launched: June 2009
  • Privately Held
  • Headquarters: Stockholm, Sweden
  • Founded by: Felix af Ekenstam and Per Persson
  • Web site:


  • Free

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