October 30, 2009

Strutta – Simplifying Online Promotions


Whether you’re looking to build awareness of your brand or test out a new product, putting together an online promotion or contest can be one of the best ways to draw attention to your company. Unfortunately, as anyone who’s ever dabbled in interactive programming can attest, actually building an online promotion that allows users to upload and vote on their very own content can be harder that it looks. Unless, of course, you’re lucky enough to know about Strutta.

Rather than turning to a custom developer to design your interactive online contest, Strutta allows users to simply sign up online and get started designing a project within minutes. After choosing a rate plan, Strutta’s innovative technology guides you along the process of creating a customized promotion by starting with the simple stuff—finding out what type of contest you’re interested in hosting (video, photo, text, and audio are all supported options) and allowing you to input your own design and voting requirements. Additional options let you add sponsors or judges to the promotion. In the end, Strutta presents you with a finalized product, which can be seamlessly integrated into whichever back-end system you already use.

Depending on the rate plan, Strutta allows you to integrate upgraded options such as custom CSS and HD video, as well. Although customized pricing plans can quickly add up in cost, Strutta also offers a basic version of the application for free, which allows users to try out the platform before investing in a bigger project. Overall, Strutta gives companies a way to create visually pleasing online promotions without the cost of hiring a specialized developer, which is why it is a great option for practically any business owner who’s looking for an effective way to market his or her company to a broad audience.

Practical Uses:

  • Draw in new customers with an intriguing competition
  • Promote your business with a contest people will get excited about
  • Raise awareness of your brand with an online promotion
  • Encourage customer participation by testing new services online

Insider Tips:

  • Add your company logo to the competition page
  • Post an introductory video on your contest site to give users more information
  • Use Strutta’s “custom survey” to get information about your readers
  • Track users by setting up a Google Analytics code on the contest page

What we liked:

  • Contests can support video, audio, photo or text—or a combination of the four
  • Easy to customize content to match your corporate branding style
  • Online support makes troubleshooting easy
  • Well designed interface simplifies the process

What we didn’t like:

  • Costs of upgraded plans can be prohibitive for some smaller companies


Company Info:

  • Launched: April 2009
  • Privately Held
  • Headquarters: Vancouver, Canada
  • Founded by: Maura Rodgers and Danny Robinson
  • Web site:


  • Basic plan is free
  • Upgraded plans start at $499 per project


  1. Thanks for the review!

    I’m glad to hear that you like it so much, and see the potential as a promotional tool. We’ve got a bunch of new products we’re about to release that I’m sure you’ll get excited about too.

    Just one point of clarification: The company launched in 2007, and the online contest builder launched in January of this year.

    Thanks again for checking us out!

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