November 14, 2009

Simler – Socializing by Subject


Many social networking sites make it easy to find people who you know from school or work. A few even make it possible to sort users by age or geographic area. Simler, however, is hoping to make its mark in the world of social networking by grouping users together by topic. In essence, Simler’s goal is to make hot topics the central focus, rather than the individual users themselves.

Rather than uploading dozens of photos or joining various fan pages, the main purpose of Simler is for users to search through topics, called “tags,” and find an area they’re interested in discussing. Each topic’s tag page has a running dialogue with the newest messages appearing at the top. In addition to reading or posting messages about the core dialogue on a tag page, you can also comment on other users’ messages as well. Click on a user’s name to see his or her Simler profile, or add that user to your list of “friends.” Your friends’ posts will appear in your “homestream”—the streaming lists of posts that show up on your Simler main page—along with new posts from any tags that you have become a “fan” of.

The ultimate result is a constantly evolving community of people delving into topics both light and serious—from Soccer and Zombies to President Obama and the US Military. Unlike other online communities that make the focus on individual users, Simler focuses on the hot topics themselves, which is why we would definitely recommend the site for anyone looking for a community-style forum to share their opinions with like-minded people.

Practical Uses:

  • See what other people are saying about hot-button issues
  • Post messages and add your own opinion to the debate
  • Become friends with like-minded people
  • Join a discussion and receive updates when new messages have been posted

Insider Tips:

  • Search by zip code to find popular tags for users in your local area
  • Add multiple tags to a single message
  • Get recommendations on friends to add based on the tags you visit most often
  • Upload a photo to your profile to give other’s a better idea of who you are

What we liked:

  • Searching for specific tags is easy
  • No limits on number of words or characters in a post
  • Respond to other users instantly through comments
  • Email notices when a user comments on your post or responds in a tag-page conversation

What we didn’t like:

  • Because the site is still in Beta, there aren’t as many users as other social networking sites
  • Simler’s concept is very similar to the way #hashtags are used to facilitate conversations on Twitter


Company Info:

  • Launched: September 2009
  • Privately Held
  • Headquarters: Salt Lake City, UT
  • Founded by: Ryan Goodwin
  • Web site:


  • Free

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