November 18, 2009

Wildfire – Getting Creative with Online Campaigns


Whether you run a small business, a marketing agency, a non-profit group, or even just a blog, there is no doubt that building an interactive campaign to run on social networking sites like Facebook and MySpace is a sure-fire way to increase visibility. Until recently, however, the process of actually creating these online campaigns was often seen as something that was too time consuming and expensive to undertake. That’s where Wildfire comes into play.

Wildfire is an online application that provides the tools to make all types of interactive campaigns specifically for social networking websites, from sweepstakes and photo contests to quizzes and virtual gift giveaways. And because Wildfire’s design is streamlined and straightforward, the application itself is simple enough for even the least web-savvy person to use. Getting started is easy. Just choose the type of promotion you’d like to run, follow a few of Wildfire’s ridiculously easy steps, and click publish. Your completely customized campaign can be distributed across multiple social networking sites—including Facebook, MySpace, and Bebo—with just the click of a button, at which time you can import the promotion onto your own website, as well.

Because Wildfire’s campaigns can be fully integrated into websites like Facebook, potential users aren’t forced to click away from their social networking site to participate. And tracking the visitors who’ve viewed your campaign is easy, thanks to Wildfire’s account management system that lets you view and analyze your promotional data at any time. Wildfire’s flexible pricing plans make it a fantastic choice for both small and large businesses looking for a cost-effective way to help their build their brand online.

Practical Uses:

  • Distribute online coupons to increase website sales
  • Promote a new product by hosting an online contest or sweepstakes
  • Let users upload photos or videos and then vote on their favorites
  • Find new customers by launching a viral campaign

Insider Tips:

  • Upload your own artwork for a customized campaign
  • Choose which data to collect from users, including age, gender, email address, or mailing address
  • Integrate your campaign into Facebook’s newsfeeds, friend invites, or comments sections
  • Download campaign data to your desktop as a CSV file

What we liked:

  • Most campaigns can easily be set up within minutes
  • Choose to use Wildfire’s campaign templates or design your own
  • Campaigns can be distributed across multiple platforms at once
  • Flexible pricing plans depending on your company’s needs

What we didn’t like:

  • Nothing


Company Info:

  • Launched: May 2008
  • Privately Held
  • Headquarters: Palo Alto, California
  • Owned by: Victoria Ransom
  • Web site:


  • Basic plan is $5 per campaign, and $.99 per day
  • Standard plan is $25 per campaign, and $2.99 per day
  • Premium plan is $250 per campaign, and $4.99 per day

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