November 25, 2009

Episodic – Manage and Monetize Your Online Videos


Episodic is an online video platform that lets users publish live and on-demand content to the web. While web-based video applications are nothing new, Episodic is working to make a name for itself in the industry by providing users with an easy way to manage, measure and monetize all of the content they put online.

Rather than posting paid advertisements alongside your video content, you can use Episodic to insert those ads directly into the videos themselves. Start by uploading videos from your content library, and use Episodic’s easy-to-use tools to choose the right format and configure playback quality settings. You can set up your Episodic account to automatically record live events, which can then be uploaded instantly to your website or published as on-demand content. By utilizing Episodic’s subscription management system, you can also receive credit card payments directly from users who wish to watch your content without worrying about any of the details when it comes to billing and payments.

When you’re not busy implementing new ways to maximize revenues, use Episodic’s extensive analytics tools to analyze your users’ viewing habits. Episodic makes it possible to get an in-depth look at who your users really are by allowing you to see which videos are the most viewed, along with the exact point at which the majority of viewers stopped watching or clicked fast forward. For any web publisher seeking a better way to manage and monetize online videos, Episodic is definitely a content platform worth learning more about.

Practical Uses:

  • Publish videos online
  • Integrate advertising into your online content
  • Share live video streams with users
  • Get a better understanding of which content is the most popular with viewers

Insider Tips:

  • Insert advertisements into live events
  • Upload new video content through the web, or import directly to Episodic from your existing back end system
  • Manage your advertising campaigns from the Episodic ad server
  • Store your entire video library in the Episodic system

What we liked:

  • Ability to integrate advertising directly into the videos themselves
  • Videos can be viewed on any internet-connected device, including most mobile phones
  • Innovative player delivers consistently high quality video content
  • Credit card authorization system simplifies the process of receiving payments from viewers

What we didn’t like:

  • Advanced tools are likely to be too complicated for novice publishers


Company Info:

  • Launched: October 2009
  • Privately Held
  • Headquarters: San Francisco, California
  • Founded by: Noam Lovinsky
  • Web site:


  • Free 30 day trial
  • Customized pricing plans

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