November 29, 2009 – The Smarter Startpage


It’s the first thing you see each time you open up your web browser, which is why creating a startpage that fits your individual needs is important. is hoping to make the process of creating a useful homepage easier for people, by giving them a way to create their own customizable and intuitive startpages in seconds. Homepages created with don’t just serve as a place to hold the links you use every day, they actually let you know when those links have been updated and inform you when new posts have been added to your favorite websites and forums, too.

Rather than bogging down your system with excess graphics and widgets that take longer to load, keeps things basic. You can get started instantly after creating a free account by adding, editing, and organizing your favorite links. Use’s drag and drop interface to customize your homepage’s layout, coloring, and overall design. Within an instant, you are ready to go. You username will become your URL, and you can login to the site to make changes to your lineup of links at any time.

Rather than becoming inundated with an ever-growing stream of content, puts an icon next to links that have been updated since your last visit and let’s you decide which ones you’d like to check out. Because of this, is the perfect solution for people who are too busy to keep up with streaming RSS feeds but still want a way to know when their favorite sites have been updated with new content. We would definitely recommend to anyone looking for an efficient, and visually pleasing, startpage option.

Practical Uses:

  • Make a startpage that reflects your interests
  • Keep all your favorite links in one spot
  • Find out when new updates have been added to your favorite sites
  • Organize website links by category

Insider Tips:

  • Change settings to open up links in another tab
  • Export your browser’s bookmarks into
  • Choose from a handful of layouts or design your own
  • Restore deleted links for up to 30 days

What we liked:

  • Individual URLs are based on usernames, which makes them easy to remember
  • Drag and drop interface gives users the tools to customize their startpages
  • Adding and creating groups couldn’t be easier
  • Update notifications are big enough to notice, but small enough not to become a distraction

What we didn’t like:

  • Nothing


Company Info:

  • Launched: April 2009
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Jacob Bijani and Peter Vidani
  • Web site:


  • Free

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