January 19, 2010

Measy – Find the Gadget You Need

Not sure which digital camera to buy for yourself? Struggling to find the best HDTV for your dad’s birthday? Measy is an online tool that aims to help. Simply take a quick survey about what you need and want out of a product, and instantly get advice on which device is going to be your best option based on Measy’s extensive database of product information and reviews.

Whether you’re buying a digital camera, netbook, smartphone, or HDTV, you can get started right away with Measy by clicking on the type of device you’re interested in and taking a short quiz to determine your preferences and limitations. Tell Measy how much you’re willing to spend, what size device you’re looking for, and what type of picture quality you’re looking for—along with the answers to about a dozen other finely-tuned questions—and Measy will instantly recommend a specific device based on your specifications.

Each device that meets your criteria will be ranked and scored, and you can view images and product specs right on the Measy site. Once you’ve decided you’re ready to buy, simply click “Buy Now” to be taken to the online retail site offering the best deal on the device right now. For anyone who’s looking to buy a new digital device without spending the time to look up product reviews and comparison shop in stores, Measy is a time saving tool that can find you the electronic device that best fits your needs in just a matter of minutes.

Practical Uses:

  • Find the best digital camera to take photos on an upcoming trip
  • Compare multiple HDTVs without ever visiting a store
  • Browse netbooks by brand or features
  • Search for smartphones that meet your minimum price and compatibility requirements

Insider Tips:

  • Answer as many or as few of the quiz answers as you like
  • Click “Show all prices” to compare how much the device is selling for in various online stores
  • View multiple images of any device by simply clicking on one
  • Bookmark your favorite products to explore later

What we liked:

  • Each product’s detailed description includes excerpts from external reviews to justify Measy’s rating
  • Quiz questions can be answered on a sliding scale
  • List view makes it easy to compare products side by side
  • Large, high-resolution images make it easy to see what you’re buying

What we didn’t like:

  • Despite the price comparison tool, cheaper prices can sometimes be found on products by searching on alternate websites
  • Measy only offers advice on purchasing products in five electronics categories at the current time


Company Info:

  • Launched: October 2009
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Ev Boyle, Alex Jacobs, Ivan Kanevski, Mark Manoogian, Ian Manheimer, and Alex Wasserman
  • Web site:


  • Free


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