Looking for a way to improve the effectiveness of your Twitter-based marketing efforts? Peashoot is a web-based tool that thinks it can help. The application works by tracking your online campaigns and giving users easy-to-understand reports that show how many people are clicking on their links, where those people are coming from, and how many of those user clicks are converting into actual sales or website sign ups.
All Peashoot accounts come with a free trial, which means you can sign up and give the site a try without any strings attached. To create a new campaign, simply enter a target URL where you’d like your followers to end up, and decide whether to turn on “active listening”—a feature that tracks those who are writing about your campaign from across the Twitter network and reports back to you on what they’re saying. You can also turn on Google Analytics with any campaign to see conversions and revenue in real time.
Peashoot’s interactive dashboard gives you instant information, and allows you to visually see when there’s been an increase in interest in your campaign—such as during a specific time of the day or after a popular user has re-tweeted your message. You can then take this information and export the data to CSV, or print it out as an organized report. Whether you’re juggling one campaign or 20, Peashoot is a Twitter tool that improves the effectiveness of your online campaigns.
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