February 11, 2010

Peashoot – Manage Campaigns on Twitter

Looking for a way to improve the effectiveness of your Twitter-based marketing efforts? Peashoot is a web-based tool that thinks it can help. The application works by tracking your online campaigns and giving users easy-to-understand reports that show how many people are clicking on their links, where those people are coming from, and how many of those user clicks are converting into actual sales or website sign ups.

All Peashoot accounts come with a free trial, which means you can sign up and give the site a try without any strings attached. To create a new campaign, simply enter a target URL where you’d like your followers to end up, and decide whether to turn on “active listening”—a feature that tracks those who are writing about your campaign from across the Twitter network and reports back to you on what they’re saying. You can also turn on Google Analytics with any campaign to see conversions and revenue in real time.

Peashoot’s interactive dashboard gives you instant information, and allows you to visually see when there’s been an increase in interest in your campaign—such as during a specific time of the day or after a popular user has re-tweeted your message. You can then take this information and export the data to CSV, or print it out as an organized report. Whether you’re juggling one campaign or 20, Peashoot is a Twitter tool that improves the effectiveness of your online campaigns.

Practical Uses:

  • Create effective marketing campaigns in a matter of minutes
  • Track where the people clicking on your links are coming from
  • See conversion rates and find out how much money your campaign is bringing in
  • Automatically follow Twitter users who are relevant to your cause or company

Insider Tips:

  • Set up Google Analytics to track conversion rates and revenue streams
  • Create campaigns based on a template or design them from scratch
  • Allow “active listening” to hear what other users are saying about your company
  • Make pre-set campaign goals and keep track of how well you’re meeting them

What we liked:

  • Real time displays allow you to see instantly when a spike in clicks has occurred
  • Easy to measure how much revenue your campaign has brought it
  • Ability to manage multiple campaigns at once
  • Peashoot can preserve your company name within shortened links

What we didn’t like:

  • New users are required to enter their billing information when signing up, despite the free 21-day trial period


Company Info:

  • Launched: May 2009
  • Privately Held
  • Headquarters: England
  • Founded by: Jon Cockle
  • Web site:


  • Free 21-day trial
  • Basic plan is $17/month
  • Pro plan is $25/month
  • Pro yearly is $149/year

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