February 16, 2010

Preation – Making Business Websites Easy

Interested in drumming up more customers and increasing your business’ visibility on the web? If you’re lacking the computer skills necessary to build your own website, but also unwilling to spend the money to hire someone to create a custom site from scratch, then it might be worth checking out Preation. Preation is a content management and marketing system developed specifically for small businesses that aims to help users with zero programming knowledge design experience create dynamic, search engine-friendly websites that get their companies noticed.

Whether you’re creating a new website from scratch or moving your existing site away from its current system, Preation allows you to set up a site in just a few easy steps. Start by selecting a URL and begin uploading your own company’s information into a sample website temple. Preation offers an array of ready-to-go designs, which can each be customized as much as you wish. Add photos of your services or products, and resize or crop those images from within the Preation system. You can create online forms to interact directly with visitors, and get instant support via email or phone if a problem comes up.

One of the best things Preation offers for small business owners is its automated search engine optimization tool, which gives tips for improving your site’s search engine rank, and gives you an “optimization score” to let you know what could be improved. As you make changes and update your site’s page descriptions and content, your score will improve until you hopefully reach 100%. For businesses who are hoping to capitalize on web traffic without the added expensive of hiring a tech guru to create a website from scratch, Preation is an excellent tool that’s worth checking out.

Practical Uses:

  • Build a website to market your small business
  • Gather customer contact information with online forms
  • Grow your website’s audience with increased traffic from search engines
  • Create a retail website to sell your products online

Insider Tips:

  • Customize one of Preation’s templates for your own unique design
  • Add a page description to appear on search listings
  • Visually see how your pages link up using Preation’s “page tree interface”
  • Route the information gathered in your online forms to a dedicated email address

What we liked:

  • Preation’s templates are well-designed, stylish, and targeted for businesses
  • Optimization score gives you ideas for how to make your site more SEO friendly
  • Ability to crop and resize photos from within the content management system
  • Upload a calendar to let customers know what events are on the horizon

What we didn’t like:

  • Although ease of use is a core feature of Preation, the sheer number of options and choices might make the system intimidating to novice web users


Company Info:

  • Launched: October 2008
  • Privately Held
  • Headquarters: Durham, North Carolina
  • Founded by: Aaron Houghton
  • Web site:


  • Free trial
  • Basic plan is $10/month
  • Entrepreneur plan is $20/month
  • Startup plan is $35/month
  • Small business plan is $65/month


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