March 4, 2010

Kutenda – Web Marketing for Novices

Any savvy business professional understands the importance of online marketing these days, but few have the expertise and tech skills necessary to handle things like website creation, search engine optimization, and pay-per-click advertising. That’s where Kutenda comes into play. It’s an all-in-one system that can handle a company’s entire web-based marketing scheme—helping businesses reach more customers and generate more sales through increased web traffic and targeted advertising efforts.

Upload your company’s current website into the Kutenda system or start from scratch and build a new site completely using one of Kutenda’s versatile templates. From there, the system’s SEO tools can help you improve your site’s search engine results through keyword optimization and meta tagging. Kutenda features simple email marketing tools to increase traffic and build your customer base, and turns your traffic statistics into easy-to-understand reports that can be printed out and shared.

While its wide assortment of standard website creation and email campaign tools are fantastic, Kutenda really sets itself apart among marketing systems by allowing users to register their sites with local business centers and launch advertising campaigns directed toward online users in certain geographic areas. Businesses hoping to increase their online presence would be smart to look into Kutenda as a single solution for their web-based marketing needs.

Practical Uses:

  • Build a website for your company
  • Create online advertisements targeted toward local consumers
  • Build an email marketing campaign from scratch
  • Use SEO to increase your website’s visibility on search engines

Insider Tips:

  • Import the website you already have into the Kutenda system
  • Decide for yourself whether to use HTML in your email marketing material
  • Check out your website statistics and see how many clicks are turning into sales
  • Get online support if questions arise with your site

What we liked:

  • All-in-One concept allows you to handle your entire online presence from one spot
  • Easy to purchase targeted local advertisements on sites like Google
  • SEO tool will quickly point out potential problems with your site and suggest ways to fix them
  • Users don’t need to have any tech experience to use Kutenda

What we didn’t like:

  • Kutenda does not offer a la carte pricing, so some customers may be paying for features they won’t be using


Company Info:

  • Launched: 2009
  • Privately Held
  • Headquarters: Broomfield, Colorado
  • Founded by: Mike Cooch and Akash Saraf
  • Web site:


  • Basic account is $99/month
  • Pro account is $299/month
  • Pro Plus account is $499/month


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