March 10, 2010

Newsberry – Market Your Email Like a Pro

When you’ve got an email subscriber list of 10,000 or more people, proper management can be all but impossible. Keeping track of preferences, bounce backs, and unsubscribe requests can take up as much time as putting the newsletter or marketing campaign together in the first place. That’s why Newsberry was created—to give companies an easier, more affordable way to manage their email marketing efforts. Not only does the web-based system give users an easy way to create and manage their campaigns, but it also provides detailed reports showing subscriber clicks and trends.

Although the ideal Newsberry user has 10,000+ email contacts, the system also has a number of standard—and cheaper—account options available for those with fewer subscribers on their list. After selecting the plan that fits your needs, upload your current subscriber list using an MS Excel or .CSV file. You can create multiple lists or segmented lists that target specific subscribers based on their location or preferences. The system’s vast design tools let you create your campaign using HTML or text, and feature free image hosting and personalization, among other options. Once you’ve organized your subscriber list and perfected your design, you’re ready to send.

Newsberry users get a dedicated ISP address that decreases the chances of ending up in a subscriber’s spam box, along with powerful analytics tools and reporting features that show which subscribers opened up the email and what links they clicked on once they were inside. All high volume Newsberry accounts include delivery monitoring features that show whether your emails are getting blocked by any of the top ISPs, as well. For anyone who sends out email marketing materials, Newsberry is a site that is intuitive, powerful, easy-to-understand, and just plain fun to use.

Practical Uses:

  • Create an email marketing campaign to attract new clients
  • Keep your friends and family updated on your life with a monthly newsletter
  • Promote a new product by sending out a mass email to past customers and clients
  • Manage your email contacts and create multiple or segmented lists

Insider Tips:

  • Schedule campaigns to be delivered at a later date or time
  • Embed an email subscriber form on your current website
  • Save drafts rather than completing an entire campaign in one sitting
  • View subscribers based on geographic location

What we liked:

  • Ability to import contacts with MS Excel or .CSV file rather than typing email addresses by hand
  • Analytics tools that make it easy to tell who is opening your emails
  • More than 50 templates to choose from when creating a new campaign
  • Automatically handles unsubscribe requests

What we didn’t like:

  • Many of the best delivery tools only come standard on Newsberry’s High Volume accounts


Company Info:

  • Launched: 2005
  • Privately Held
  • Headquarters: Philadelphia, Pennsylvania
  • Founded by: Wildbit, LLC
  • Web site:


  • Standard plans range from free to $70 a month
  • High Volume plans range from $120 to $530 a month
  • Pay-as-you-go plans are available as well


  1. I like the auto responder function of Omnistar Mailer

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