March 12, 2010

InstantLoop – Get Your Customers In the Loop

InstantLoop is an application designed for companies who want to know what their customers are thinking. In a nutshell, the online service works by asking you which questions you want answered, and then calling up your customers and finding out what they think. It then translates those answers into graphs and charts that can help you determine which course of action to take, which products to feature or discard, and which decisions to make next in order to keep your company moving forward.

Before InstantLoop can start polling your customers, you have to tell it what to ask. To do that, sign up for an account and create a poll. Each poll should have a name, an introductory message, a number of questions with answer choices, and a closing statement. You can choose whether or not to use your own voice in the message, and then create as many questions as you’d like. From there, input customer and client phone numbers in the system, and click which ones to call for this specific survey. And just like that, it’s time for InstantLoop to go to work.

After making a preset number of calls and recording all the data, InstantLoop will analyze the information it has recorded and create detailed pie charts based on those results. Because the system is entirely web-based, there is no need to set up an expensive call center or hire staffers to man the phones. And because your customers’ responses are instantaneous, there is no need to wait for reviews or surveys to be mailed back to your company before getting any answers. InstantLoop is an innovative system that a wide variety of companies will be able to utilize in the coming years.

Practical Uses:

  • Solicit feedback on a new product
  • Analyze consumer opinions about your company’s customer service
  • Give clients important information in an automated phone format
  • Conduct phone surveys without hiring a staff or contracting with a call center

Insider Tips:

  • Sign in to use InstantLoop with your Google, OpenID, Twitter, Facebook, Yahoo or AOL account
  • Upload contacts and customer phone numbers in .XLS or .CSV
  • Set up your business phone number to show up in the Caller ID
  • Record your own voice to be used in the message

What we liked:

  • Simple pricing structure charges based on the number of customer feedbacks
  • Ability to get instant results from a phone-based survey
  • Enter as many questions into a poll as you want
  • No contracts or hidden fees, plus a $2 credit to get started

What we didn’t like:

  • We received an error page when we tried to log in to the site using a Google account, although future attempts with a Twitter ID worked fine


Company Info:

  • Launched: January 2010
  • Privately Held
  • Headquarters: Atlanta, Georgia
  • Founded by: Michael Potter, Marvin Paul, Andy Macdonald, Ross Overstreet, Joshua Siler, and Keith Nichols
  • Web site:


  • InstantLoop charges .10 cents per customer feedback

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