April 12, 2010

Sprinkle Penny – Real Financial Support for Your Favorite Websites

You get use out of hundreds of websites and applications each month, so why not give a little back? Sprinkle Penny is an application that let’s you do just that, by taking a $5 monthly donation from your credit card and automatically spreading it out equally among all the sites you visit most often. Rather than requiring you to manually click on a site each time you’d like to donate, Sprinkle Penny automates the process by giving out tiny payments to each enabled site you visit without any manual work or clicking needed on your part.

Although most new Sprinkle Penny users start out by pledging to give $5 each month, the amount you give is completely up to you. Once you give Sprinkle Penny your credit card information, the site will automatically bill you once a month for however much you pledge. The application then uses your computer’s cookies to determine which sites you visit, and doles out a percentage of your donation depending on how often you visit the site over a 30 day period. Only sites that have registered with Sprinkle Penny are eligible to receive the funds, and you can see if the sites you get the most use out of have signed up by looking for the orange Sprinkle Penny badge.

If there’s a certain site you’d prefer not to support, simply go to your Sprinkle Penny management page and opt-out of funding that site. At the end of the month, you can see which websites you gave money to by checking out the detailed statistics reports that Sprinkle Penny makes available for each user. For anyone who utilizes content online, using Sprinkle Penny is a great way to give a little back to the sites that you get the most use out of.

Practical Uses:

  • Donate money to the website of your favorite blogger
  • Ensure that the people who produce your favorite content stay in business
  • Show your support for the most useful websites and blogs
  • Help websites avoid having to require paid subscriptions by donating each time you visit

Insider Tips:

  • Opt-out of donating money to any websites you don’t want to support
  • Check out the detailed reports to see which sites you visit most frequently
  • Choose whether or not to display your full name on your Sprinkle Penny profile page (great for those anonymous givers)
  • Use Sprinkle Penny’s list of most popular sites and articles to discover new things you might like

What we liked:

  • Even small donations add up when many users use a site like Sprinkle Penny
  • Automated donation process makes it easy to give money without much effort
  • Donating money to websites helps them create even more content for you to enjoy
  • Detailed charts let you see exactly where your pledged money is going

What we didn’t like:

  • Users could be inadvertently donating money to a site they don’t like if they forget to opt-out of donating to that site


Company Info:

  • Launched: July 2009
  • Privately Held
  • Headquarters: Manchester, United Kingdom
  • Founded by: Davide Bacci and Malcolm Jarvis
  • Web site:


  • Pledge as much or as little as you like


  1. Asshu

    Tipjoy was closed a year ago. Remove it from this article.

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