GuestPulse is an application aimed at making it easier for professionals in the hospitality industry to do their jobs. From nightclub managers to restaurant chefs—along with the PR firms and publicity professionals who represent them—GuestPulse tracks mentions of its users’ businesses across a spectrum of blogs, newspapers, magazines, forums, and social networking websites, and reports back on exactly what clients, guests, and critics are saying about those businesses online.
Signing up for a free GuestPulse trial takes less than one minute, and there’s no credit card or PayPal account information required to join. Once you’ve input information about your restaurant or bar, GuestPulse will begin populating the ‘mentions’ section of your account. From here, you can see all the reviews and comments that have been written about your business online listed in chronological order. You can sort that list in a seemingly endless number of ways—bringing up only the reviews written by a specific person or published in a specific newspaper, for example. You can also search for reviews that mention a certain keyword or phrase, which is especially helpful if you’re looking for customer feedback on a new dish that was recently added to your restaurant menu.
Daily, weekly, and monthly email alerts can be automatically sent to all the members of your team, keeping everyone in the loop on any recurrent complaints that keep coming up. The site also offers comprehensive trend and activity reports, which can help you gain insight into what types of people are frequenting your restaurants and what exactly keeps them coming back for more. Whether you run a small coffee shop or a chain of high-class restaurants and lounges, GuestPulse is an infinitely useful tool to help track and manage your company’s reputation online.
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