June 12, 2010

Betterfly – Find Professionals For Your Life

What’s the point in researching local hair salons if none of the websites and review boards say anything about the particular stylist you’ll be working with? Betterfly is an application that looks to improve the way consumers search for professionals in various service industries by making it easy to find information and book appointments with the professionals you want to work with, instead of the companies that they work for.

To get started finding someone to color your hair, walk your dog, cook for your family, or teach your child piano—or any other service-related task,—just type in the name of the industry you’re looking for help with in the Betterfly search box. You’ll be presented with a list of professionals who meet your criteria—dubbed “betterists”—which you can dig into further by inputting your zip code, or sorting by rating, price, or name. When you find a professional whose location, pricing, and specialty seems to fit with what you’re looking for, click on the person’s name to be taken to a customized profile page filled with reviews, certification information, available appointment times, and even a blog in some cases. Once you’ve scheduled an initial appointment with a betterist, you’ll be added to that person’s client list and allowed to comment on his or her services and schedule follow up sessions online in the future.

For the betterists themselves, using Betterfly is a unique way to advertise services and build a client base without spending a dime. Not only that, but the site allows you to post instructional videos and blogs as a way to assert your skill and start being seen as an expert in your chosen field. Although Betterfly is still growing, there’s no doubt that its influence and popularity will continue to expand as more people start discovering the site in the coming weeks and months.

Practical Uses:

  • Find a new yoga instructor
  • Search for a piano teacher who offers lessons that fit with your schedule
  • Look for a hair stylist who specializes in coloring your type of hair
  • Advertise your services to a new group of potential clients

Insider Tips:

  • Professionals are called ‘betterists’ on Betterfly, while clients are called ‘betterees’
  • Users must request to be added to a particular betterists’ client list
  • Only approved clients can leave reviews on betterists’ profile pages
  • Betterists can upload their own banners to their profile pages for a custom look

What we liked:

  • Betterists can be very specific when detailing the areas they specialize in
  • Scheduling system allows people to make appointments within the Betterfly site
  • Only the teachers and specialists themselves can sign up for Betterfly, not the companies they work for
  • Reviews are prominently displayed, making it easy to find a teacher with satisfied clients

What we didn’t like:

  • Because the site is so new, there are still relatively few professional betterists to choose from when searching for professionals


Company Info:

  • Launched: May 2010 (Beta)
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Joshua Schwadron
  • Web site:


  • Free


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