June 30, 2010

NiceReply – Let Customers Rate Your Email Replies

How courteous are the email responses that your employees send to customers and clients? NiceReply is an application that can get you that answer, by providing an outlet for customers to actually rate and comment on the email responses they get from your company. For businesses that have ever gotten complaints about unprofessional emails communications coming from certain employees, NiceReply can help pinpoint the source of the problem without having to comb through archived messages in search of the rude email in question.

You don’t have to be a tech genius to start using NiceReply, you just have to know how to copy and paste. After answering a few basic questions about your company, the application will provide you with a simple link that can be copied and pasted into each email your employees send out. This link will take customers to a ratings page that has been customized to fit your businesses’ needs and issues. When customers give their ratings, the information is added to a secure page that can be accessed by designated users within the company. You can sort ratings by employee name or see them chronological order. In addition to a rating of 1 to 10, the application also lets customers leave comments, which can be easily read on the ratings page.

For an even clearer picture of how your customers feel about their email correspondence, click over to the charts page to see an overview of the ratings your company has gathered. Compare this week’s ratings to last week’s to see whether your customer satisfaction has gotten better or worse over time, and check out the “People Chart” to see which employees have garnered the highest scores from customers. If you have ever wondered how your employees are treating clients when you’re not around, then NiceReply is an application that can provide valuable insight into how professional your employees really are.

Practical Uses:

  • Find out what customers think of the email correspondence they get from your company
  • Gauge the effectiveness of your employees’ email communications
  • Learn how to better improve client relations within your company
  • Discover which employees have the best and worst track record with customers
  • Use employee ratings as a factor in determining who gets a promotion or raise

Insider Tips:

  • Use unique links to get detailed data that can be filtered by employee
  • Customize the customer surveys to get answers to the questions you care about
  • Use the charts to see whether your customer satisfaction has gone down or up
  • Quickly delete any customer responses that are obviously erroneous

What we liked:

  • NiceReply links can be added to the email signature for each employee to ensure they get included in every email that goes out
  • Rating charts provide valuable insight into how your company is being managed
  • Commenting feature lets customers explain the rating they gave the employee
  • NiceReply provides motivation to get employees to respond more professionally to clients

What we didn’t like:

  • Employees could theoretically rig the system by sending themselves emails and rating themselves favorably


Company Info:


  • Free in public beta


  1. If some one wishes to be updated with hottest technologies after that he must be pay a quick visit this web page and be up to date all the time.

  2. Hi,

    we liked the idea of customer feedback, but due to NDAs with customers, we couldn’t share this type of data with any third party, so SaaS solution wouldn’t work for us. We wrote an open-source alternative (probably with less features, I have never used NiceReply). Feel free to try it out:


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