September 6, 2010

Shrinking – Track Your Weight Loss, Meet Your Goals

Shrinking is a weight loss tracking application that gives users all the tools necessary to monitor their food, exercise, and weight loss goals. From the super simple graph on the application’s dashboard that shows just how much progress you’ve made, to the timeline tools that work to keep you on track with meeting your dieting goals, Shrinking offers all the tools a person could need to manage their weight loss program right on the web.

After you register for a Shrinking account and create a username and password, you can get started by entering your current weight, your goal weight, and the date you’d like the meet that goal. Shrinking will automatically generate a graph showing where you’re at in relation to your goal, which you can use to gauge your progress throughout the weight loss journey. The next step is to start working on a food and exercise diary. Reserved for users with premium accounts, this feature lets you track what you’ve eaten and how much you’ve worked out each day. The application then calculates your calorie consumption and lets you know if you have a net gain or a net loss of calories for the day. Also for premium account users, Shrinking offers a general notebook feature where you can write down inspirational quotes, random thoughts, and anything else that motivates you to reach your physical goals.

One of the biggest benefits to using Shrinking is its food diary feature, which can provide you with the calorie counts for just about any food under the sun. Search for a specific food item or browse through dishes and you’ll instantly see a breakdown of all the nutritional information, including serving size, fat, calories, protein, and more. For people who are serious about losing weight, Shrinking is an application that can help you stay on track and on time when it comes to meeting your health-related goals.

Practical Uses:

  • Monitor your weight on a day-to-day basis
  • Get closer to reaching your ultimate weight loss goals
  • Keep track of whether you’re gaining or losing weight over the course of a month
  • Write down your food intake and keep track of your exercise schedule

Insider Tips:

  • Upgrade to a premium account to take advantage of the diary and notebook features
  • Let the BMI Analyzer tool calculate your BMI
  • Type in any food item and see a breakdown of the nutritional information
  • Set multiple weight loss goals to make reaching those goals easier

What we liked:

  • Graphing tool makes it easy to see how much progress you’ve made
  • Food diary will automatically calculate how many calories you consumed
  • Timeline tool lets you see how many days you have left until your goal due date
  • Users can view how many calories they burned and consumed for any given day

What we didn’t like:

  • The best features are reserved for premium users


Company Info:

  • Launched: January 2010
  • Privately Held
  • Headquarters: Jacksonville, Florida
  • Founded by: MediaLeaf Technologies
  • Web site:


  • Basic plan is free
  • Premium plan is $3/month

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