October 2, 2010

JayCut – Robust Video Editing in the Cloud

JayCut is a free online video editor that people can use to make their own movies and video clips without investing in expensive software and equipment. Of course, JayCut does more than just help people polish up their viral videos and independent films. For aspiring filmmakers and businesses alike, JayCut offers all the tools necessary to take those edited videos and create powerful campaigns aimed at engaging audiences and promoting new services.

The type of account that you register for with JayCut will depend on what you plan to do with the site. For individuals who want to use JayCut’s basic editing software, the application offers a Community Account option that offers many of the same tools as expensive editing programs—including slow motion effects, green screens, voice overs, and customized colors—but without the hefty price tag. For business users, meanwhile, the application offers tools to help engage customers and build online audiences. The application’s video editing software can be integrated into any website, giving a business’ online visitors the chance to customize and change the viral videos and commercials they’re seeing on the web.

Businesses that utilize JayCut’s tools can create videos that customers are more likely to watch in full, while publishers can expect to see increased advertising revenue and subscription rates once they start improving the quality of the videos they post online. In addition to JayCut’s innovative features, it also offers mobile editing with one-click video exporting to YouTube. As videos become an even-more integral part of everyday web communication, JayCut is sure to be an application that people are going to find more ways to use.

Practical Uses:

  • Edit the film you’ve been working on for a school project
  • Create an online campaign with professional-looking videos
  • Let your website visitors make edits to your company’s new commercial
  • Add slow motion effects to the viral video you’re creating

Insider Tips:

  • Mobile features allow users to edit videos from their phones
  • Collaborate with other JayCut users when putting the final touches on a film
  • Add captions or music to any video
  • JayCut offers personal consulting for users who need ideas of how to integrate the system into their own advertising strategy

What we liked:

  • Anyone can edit videos, regardless of how much money than have to spend on fancy devices or software
  • Users can work together when editing videos, even if they aren’t in the same room
  • JayCut makes it easy to upload any video to YouTube
  • The mobile service features a simplified interface that’s easy to see on an iPhone

What we didn’t like:

  • JayCut might actually have too many features for some entry-level users


Company Info:

  • Launched: February 2007
  • Privately Held
  • Headquarters: Stockholm, Sweden
  • Founded by: Jonas Hombert, Andreas Harju, and Patrick Andersen Bano
  • Web site:


  • Basic video editing accounts are free
  • Small account is €149/month
  • Medium plan is €495/month
  • Large plan is €1695/month

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