October 7, 2010

Unbounce – Make Your Own Landing Page

When you’re an online marketer, time is of the essence. In a digital age where trends and fads can come and go within a matter of days, marketers don’t have the luxury of being able to sit around and wait while a corporate IT department takes its time putting together an effective landing page for a new campaign. With that in mind, Unbounce is an interesting new application that online marketing professionals can use to get the ball rolling on their latest projects and campaigns in a timely manner.

If you’re a marketing professional putting together a new landing page for an important campaign, then you’re exactly the type of user Unbounce is looking for. Landing pages can be created using customizable templates, which you can select based on the type of campaign you’re putting together. Choose the template that resembles what you were hoping your IT department would design, or create a landing page of your own using Unbounce’s browser-based editor. The app lets you add forms and other branding elements, and makes it easy to publish the entire page on a custom domain name with just one click. Without having to know any HTML or web-design tricks, you can create an effective landing page for just about any type of online campaign.

Unbounce lets you run A/B framework for split testing without requiring any complicated set up, and provides instant access to real-time statistics that show exactly which types of customers are visiting your page. If you notice an error or something else you’d like to change, just head back into the editor and make the adjustment yourself. Without having to rely on IT staffers or outside developers to make adjustments to the site, you’ll have the agility to make changes the moment you notice a problem. For marketing pros who are tired of relying on other people to make their landing pages, Unbounce is a useful application to try out.

Practical Uses:

  • Create a landing page for your new ad campaign
  • Add widgets to your custom page
  • Use the real-time stats to find out which types of content your customers prefer
  • Fix errors instantly without waiting for the IT department to respond

Insider Tips:

  • Use templates to set up your landing page in minutes
  • Add lead capture forms to your landing page
  • Set up landing pages to appear on your own domain
  • Unbounce offers integration with MailChimp, Google Analytics, and Flowtown

What we liked:

  • A/B split testing can be started with one click
  • Videos and social media elements can be integrated into any landing page
  • Get instant email notifications for every lead that you capture
  • Data from lead capture forms can be viewed online or downloaded to a desktop

What we didn’t like:

  • Some corporations that employ large IT departments may not want individual staffers to create landing pages on their own


Company Info:

  • Launched: 2010
  • Privately Held
  • Headquarters: Vancouver, Canada
  • Founded by: Jason Murphy and Rick Perreault
  • Web site:


  • Basic plan is $25/month
  • Standard plan is $50/month
  • Plus plan is $125/month
  • Pro plan is $250/month
  • Premium plan is $500/month

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