October 16, 2010

Shoply – Make Your Own Online Store

Setting up a web-based shop to sell crafts and other goods to online customers shouldn’t need to be a daylong process. It should be simple, straightforward, and easy for any craftsman to do in a matter of minutes. Or at least that’s the idea behind Shoply, an application that bills itself as the easiest way to sell goods online. In a few simple clicks, users can create fully functioning online storefronts where shoppers can browse through items, see detailed images and descriptions, and make purchases all without leaving the site.

One of the aspects that Shoply prides itself on is how easy it is to open up a shop and start making money through the site. To begin, just pick a name for your store, choose a unique subdomain URL, enter your email address, and choose a password. Once you’ve typed in your PayPal address—to make sure you get paid for the products you sell—and selected your home country, you’ll be ready to go. As the administrator for your online store, you’ll be able to view a dashboard page showing all the products you currently have for sale at any given time. From the dashboard you can also add more information your shop profile, advertise your shop for free via links to various social networking sites, and add additional photos, descriptions, and details for each of the products you have up for sale.

Shoply makes it easy for customers to purchase their favorite items on the site with an optimized checkout system that lets people enter all of their payment details on just one page. Because Shoply processes payments through PayPal, you can sit back and let everyone else handle the financial aspects of the sale while you focus on shipping products and making more goods to sell on the site. For crafters, designers, and other business people who hate the hassles and costs of selling products online, Shoply is an application that takes the work out of creating a web-based storefront.

Practical Uses:

  • Sell your bracelets online
  • Use social networking to market your goods to shoppers
  • Let your customers pay for their purchases with credit cards
  • Earn extra money by selling your holiday crafts in a seasonal store

Insider Tips:

  • Link your Shoply account to your PayPal account
  • Integrate with Twitter to send automated tweets when new products are added to your store
  • Add a logo to your shop page for a more professional look
  • Use shopping cart networking to make the checkout process easier for customers

What we liked:

  • Shoppers can search for goods from all sellers through Shoply’s marketplace
  • Sellers don’t have to pay any listing fees to sell their goods online
  • Users can sell digital products or physical goods
  • Shoply makes it easy for customers to post their favorite products from your store on their social networking profiles

What we didn’t like:

  • Shoply charges a transaction fee for each sale made through the site


Company Info:

  • Launched: June 2010
  • Privately Held
  • Headquarters: London, United Kingdom
  • Founded by: Liad Shababo
  • Web site:


  • Basic plan is free
  • Premium plan is $19.99/month
  • Max plan is $39.99/month
  • Shoply charges sales commission, with rates varying depending on the plan

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