October 22, 2010

Badgeville – Build Brand Loyalty

Looking for a way to increase user loyalty and build brand awareness on your website? Badgeville is an app that just might be worth checking out. Aimed at web publishers and marketers, Badgeville has created a way for websites to reward their visitors with badges, trophies, and points. Of course, the application doesn’t just provide its users with customizable widgets. It also offers a suite of analytics tools that help publishers track which pages their users are visiting most frequently and how they’re interacting with the content on the site.

Whether you decide to use Badgeville’s premade widgets or opt to try out the app’s flexible API, you’ll get access to a bevy of customization options that allow you to make the Badgeville widgets all your own. Decide exactly what you want your badges or trophies to look like, and then get started defining which user behaviors you want to reward. You can offer points to visitors who leave comments on your site, check-in at pre-determined locations, play online games, or share links to your site via Twitter or Facebook. Those points can then be converted into whichever badges, trophies, levels, and statuses that you select.

In addition to increasing user loyalty, Badgeville also helps web publishers keep track of which content is most popular on their sites. The app makes it possible to pull out specific information about your low, medium, and high-loyalty users, allowing you to target the visitors with the most influence on your platform. For web publishers and marketers looking for a fun way to build user excitement, interest, and loyalty to their websites, Badgeville is a new and exciting application worth checking out.

Practical Uses:

  • Reward users who visit your website frequently
  • Build an online community and foster competition amongst users
  • Increase the amount of time the average visitor spends on your site
  • Find out which people are commenting the most on your blog

Insider Tips:

  • For full integration, use Badgeville’s API
  • Create a leader board showing which users have the most points
  • Allow users to create their own personal profiles
  • Review the habits of your top 100 users

What we liked:

  • Badgeville’s premade badges and trophies look cute and fun
  • Easy integration with Facebook and Twitter
  • Publishers can use Badgeville to create social media games onto their own sites
  • User involvement on any site with Badgeville can easily be tracked and recorded

What we didn’t like:

  • Nothing


Company Info:

  • Launched: September 2010
  • Privately Held
  • Headquarters: Palo Alto, California
  • Founded by: Kris Duggan
  • Web site:


  • Badgeville charges a “monthly access fee” based on the size of the website

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