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December 2, 2010

Anafore – Get More Referrals

Anafore is a web-app that helps business of all sizes zero in on potential clients, increase referrals, and generate more leads – all of which will hopefully lead to increased sales and higher company revenues. But how, exactly, does Anafore actually do this? The answer has to do with harnessing the power of social media to help any online company build a fan base and earn the trust of potential consumers on the web.

It doesn’t matter whether you sell jewelry, cars, or homemade baked goods – using Anafore is an innovative way to boost your business overnight. Once you select a pricing plan and sign up for the site, you’ll receive instructions encouraging you to email Anafore each time you make a new sale. Once you email Anafore details of the transaction – or simply forward the sales invoice along – Anafore will send your new customer a follow-up email containing discount codes that can be easily forwarded to friends. The links from these emails can always be tracked, allowing Anafore to tell which customers are bringing in the most referrals and notifying those influential customers when they become eligible for bonuses and discounts based on those additional sales.

When it comes to attracting new shoppers, clients, and patrons, Anafore recognizes that friend-to-friend referrals matter much more than anonymous advertisements online. The marketing and referral service takes an innovative approach to online promotions, and allows companies to customize their campaigns to fit their unique needs and sales goals.

Practical Uses:

  • Increase sales of your jewelry online
  • Offer discounts to online shoppers who refer their friends to your site
  • Build an army of devoted clientele
  • Find out which customers are referring the most shoppers

Insider Tips:

  • Track your campaign’s success through your Anafore campaign page
  • Businesses must add Anafore’s javascript tag to their purchase completion page
  • Pricing plans are based on how many sales you make each month
  • Campaign emails can be sent out in languages other than English
  • Anafore says it never shares customer information with third parties

What we liked:

  • Anafore is taking an innovative approach to building a customer base
  • Campaigns can be customized to fit the individual needs of each company
  • Shoppers who receive discounts are more likely to forward advertisements to their friends
  • Anafore can be adapted to work for many types of online companies

What we didn’t like:

  • Companies that use Anafore must configure their online store to be able to accept discounts
  • Some customers might be turned off by receiving follow up emails after making a purchase online

Alternatives:

Company Info:

Costs:

  • Basic (Starter Package) is $8.95/month for 60 invites
  • Plus (Growing Business) is $24.95/month for 450 invites
  • Premium (High Volume) is $79.95/month for 3,000 invites

Comments

  1. Thanks, Whitney, I’ll remove it. I have been hainvg to remove so many spam links lately and have been hainvg trouble keeping up. Thanks so much for pointing it out.

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