December 3, 2010

CarWoo – Car Buying Without the Hassles

Getting a new car is fun, but the process it takes to buy one can oftentimes be a pain. From finding the perfect car to negotiating with dealers and coming up with a final price that everyone can agree on, the hassles associated with buying a new car are well-known and seemingly unavoidable. Or at least they were in the past. With a new app called CarWoo, potential buyers can sit back and relax while all the information needed to make a smart car buying decision gets delivered right to their computer.

When it comes time to buy your next car, you can skip the car lots and the headaches by starting up your computer and using CarWoo instead. Select the make and model of the car you want, select which colors you’d be willing to buy, and type in any specific options that need to be included. Once you type in your zip code and select a pricing plan, CarWoo will get to work submitting your needs to dealers in the local area. Dealers will begin submitting their prices to you right away, and you can negotiate with them online without having to pick up the phone or head down to the dealership in person. CarWoo also allows dealers to see the offers being submitted by other salespeople, increasing the chances that they’ll want to best a competing bid by offering a lower price. When you’ve weighed all your options and selected the car you want to purchase, you can accept the offer, lock in the price, and head down to the dealership to pick up your new car.

If you’re the kind of person who could use a little guidance when comparing prices and offers, then check out CarWoo’s roster of comparison tools for help narrowing down the choices. The application offers users a 100% “happiness guarantee,” ensuring that anyone who isn’t happy with the way the process turned out can get a full refund, no questions asked. For people who hate negotiating but still want a great deal on their next new car, CarWoo is the answer.

Practical Uses:

  • Buy your next car without having to negotiate with pushy car dealers
  • Save time by searching for your car online
  • Let dealers fight over your business by offering increasingly lower prices
  • Compare cars with online tools that take emotion out of the equation

Insider Tips:

  • Users are under no obligation to buy a car once they get the dealers’ offers
  • Actual vehicle purchases are made at the dealership, not online
  • The personal information of all car buyers is kept anonymous to the dealers
  • CarWoo offers a 100% happiness guarantee and refunds any unsatisfied users

What we liked:

  • For anyone who hates haggling, CarWoo makes the car buying process much easier
  • Users can save time by not having to visit multiple car lots in search of a good deal
  • Because dealers can see each other’s offers, they’re more likely to come down on prices
  • It’s easier to resist pressure from auto dealers when the transaction is made online

What we didn’t like:

  • With the basic plan, users only get bids from two or three dealers
  • CarWoo users are agreeing to buy a car without ever actually seeing it in person


Company Info:

  • Launched: October 2010
  • Privately Held
  • Headquarters: Burlingame, California
  • Founded by: Tommy McClung, Erik Landerholm, and Michael Young
  • Web site:


  • Basic plan is $19
  • Plus plan is $49


  1. Ron

    Great info. I think might be their toughest competitor since it’s a very similar site but free. I do wish they would offer more than 2 or 3 bids.

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