December 13, 2010

Cubit – Grab Your Data and Go

Cubit is an innovative application that scours more than 60 different online data sources to find all the information that its users need in just a matter of seconds. Once it gets that information, the application runs calculations and formats the data into easy-to-read charts that users can review and purchase. From city planners to environmental activists to commercial builders, many types of business professionals can use Cubit to gather the data they need – including census results, economic details, and neighborhood surveys – in an expedited fashion.

When it comes to pulling the right data, Cubit relies on a map-based system. Begin each project by drawing a polygon or a line on a map to signify the geographic area that you’re interested in finding out more about. Double clicking the last point on the map signals to Cubit that you’re ready for the next step, and leads you to a page showing all the data that’s available for the area you selected. Click “Create a Report” to see a preview of whatever data it is that you’re looking for. Cubit can grab building permit information, labor statistics, population estimates, health surveys, and school district information, and quickly formats that data into a way that is easy to read and comprehend.

When you find a report that has all the information you want, it’s time to buy. Although Cubit will let you preview reports for free, you’ll have to sign up for a premium account or pay $249 to see a full report. For that price, you get the complete data report saved as a Microsoft Word file, along with a reference map and shapefile support. Cubit may not be cheap, but it’s hard to deny its usefulness. Because Cubit offers users access to data that’s both time consuming to gather and sometimes nearly impossible to find in any other way, it certainly seems well worth the cost.

Practical Uses:

  • Use census data to create detailed reports for business clients
  • Get detailed reports showing the socio-economic breakdown at your child’s school
  • Decide whether to buy a home in new neighborhood after reviewing crime stats
  • Find out whether a neighborhood can economically support the business you’re planning to start

Insider Tips:

  • Download any report as a Word file
  • Cubit users get shapefiles that can be used in their own GIS systems
  • Original data sources are included in all Cubit reports
  • Add an area buffer to any map, to avoid missing any important data

What we liked:

  • Cubit saves people time by putting the data right in their hands without hours of tedious research
  • Cubit handles the number crunching, so users don’t have to
  • Reports are created in a way that makes it easy to copy-and-paste certain parts
  • Formulas are automatically recalculated when you change your map outlines

What we didn’t like:

  • Individual Cubit reports are very expensive, making it difficult for the average consumer to afford


Company Info:

  • Launched: September 2008
  • Privately Held
  • Headquarters: Austin, Texas
  • Founded by: Kristen Carney and Anthony Morales
  • Web site:


  • $249 for a single report on a free account
  • $20/month for five saved projects
  • $60/month for 25 saved projects

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