January 18, 2011

Performable – Get Personal With Your Website Visitors

Interested in finding out more about the shoppers who frequent your online store? Performable is a web analytics and marketing tool that helps online business owners learn more about the people visiting their websites. With thorough customer histories, revenue tracking, and intelligent analytics tools that make it possible to compare multiple traffic channels side-by-side, Performable users can get into the minds of their online shoppers and target their offerings based on that information.

Competing traffic tracking tools like Google Analytics and Omniture can help you find out who is coming to your websites and where they are coming from, but they can’t tell you what to do with that information. Performable is different. With Performable, you get access to all the analytics and tracking tools a person could need, plus customized insights based on that information. Listed in a way that is easy to read and understand, Performable’s “actionable insights” are actual marketing suggestions that you can use to increase sales and website traffic. Using information about the average age of visitors to your store, for example, Performable can offer recommendations on the type of advertising or web activity offerings you may want to include on your site.

Of course, Performable offers more than just basic analytics tools and marketing suggestions. The full-service web-app can also create lead reports to help you learn more about the companies visiting your website, multi-channel marketing analytics tools that show which social networking sites are bringing you the most traffic, and conversion optimization tools that make it easy to see which products are having the biggest influence on your customers.

Practical Uses:

  • Increase sales at your online store
  • Get suggestions for how to increase traffic based on current analytics stats
  • Target your advertising to a specific age group
  • Focus your marketing efforts on the social networking sites that bring you the most traffic

Insider Tips:

  • Performable can create lifetime histories for each of your customers
  • Use Performable to create all of your performance reports
  • The Revenue Analysis tool can be used to see any new customer trends
  • Performable can give you personal information about any users who visited your site without registering for an account

What we liked:

  • The analytics tools offered on Performable are comparable to Google Analytics
  • Performable will actually analyze its findings, which many other tools cannot do
  • Business owners don’t have to spend a lot of time learning how to use Performable
  • Performable offers a way to judge the effectiveness of new marketing campaigns

What we didn’t like:

  • Performable is a more expensive web-app than some of its competitors


Company Info:

  • Launched: January 2010
  • Privately Held
  • Headquarters: Amesbury, Massachusetts
  • Founded by: Craig Bloem, David Cancel, and Elias Torres
  • Web site:


  • Basic plan is $200/month
  • Small plan is $500/month
  • Medium plan is $1,500/month
  • Large plan is $5,000/month
  • Enterprise plan with custom pricing

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