January 25, 2011

Product Planner – Use Flows to Improve Your Product

Product Planner is a web-app that people can use to improve their own web-based products and online businesses. Based on the idea that people can make their own web products better by emulating what others have already done, Product Planner allows people to browse through hundreds of user flows and offers all the tools necessary to let people share their expertise and make their own flows at the very same time.

Although you need to create an account before you can create a flow, it might be better to get accustomed to the concept of product flows – and what they can do for your business – by browsing through Product Planner’s gallery of previously designed flows before delving deeper into the site. If you’ve found that visitors to your own website are hesitant to sign up for an account, for example, then it may be useful to look at the flows that similar websites have developed in the past. Look at a few flows, notice some trends, and decide if there’s something you could add to your site that might encourage visitors to create an account of their own. Once you’ve got an idea in mind, create your own interactive user flow to show yourself – and others – just how easy the sign up process is. Each flow you make gets it own tags and a unique URL, making it easy to send friends to the flow and find out what they think. You can even use the simple copy/paste embed feature to post the flow you’ve created right onto your own blog or website.

Part of the beauty of Product Planner is that there are so many ways to utilize the application. Find new ways to direct your website visitors to where they need to go, make it easier for your online shoppers to complete a transaction, or help people learn how to embed the content you’ve created onto their own sites. Product Planner is simple, it’s free, and it’s definitely an innovative web-app that any person with an online product would be wise to try.

Practical Uses:

  • Make it easier for your website visitors to connect through Facebook
  • See how other websites are bringing new visitors to their sites
  • Show your blog readers how to upload their own content
  • Make your landing page more visually pleasing

Insider Tips:

  • Tag your user flows to make it easier for others to see what you’ve created
  • Upload an interactive user flow on your own website
  • Browse through the gallery to see what other users have made
  • Add interesting user flows to your list of favorites

What we liked:

  • Flows are easy for people to understand and read
  • Users can browse the Product Planner gallery by flow type or product type
  • Looking at flows can offer insight into how certain sites go viral
  • Individual steps are listed on the right hand side of each chart

What we didn’t like:

  • Product Planner does not offer very many styling options for users who want to give their flows a unique look


Company Info:

  • Launched: April 2009
  • Privately Held
  • Headquarters: Emeryville, California
  • Founded by: KISSmetrics
  • Web site:


  • Free


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