January 25, 2011

Trendrr – Real-Time Brand Measurements

Trendrr is a web-app that offers a way for entertainment and marketing companies to see how their online content is performing. From an easy to read dashboard, company executives can find out what social media mavens are saying about their latest product releases in real time. This allows businesses to stay ahead of the game, especially when it comes to stopping negative rumors before they get out of hand and start spreading on the web.

Whether you’re the head of an international entertainment company or you work in the marketing department at a local TV station, the way you use Trendrr will remain just about the same. Create a new project each time something comes up that you would like to track, name your project, tell Trendrr what it is you’re tracking – whether it’s TV, book, movie, music, or just your general brand – and include any relevant tags. Trendrr will use this information to search not just the major online publications, but microblogging and social networking sites, as well. From the Trendrr dashboard, you can scroll through your list of ongoing projects and see what social media users are saying about your products at any time. If the sentiment has turned negative, then it may be time to take a closer look and see what individual users are reporting to their friends.

Trendrr offers what it calls “real time curation,” making it easy for business leaders to see the specific conversations people are having about their brands and products online. These conversations can then be filtered by location, gender, online influence, sentiment, or keyword to get right to the heart of what’s really going on. With social media taking off at rapid speeds, Trendrr is quickly becoming an application that no company should be without.

Practical Uses:

  • Find out what Twitter users are saying about your latest movie release
  • Get intimate details about what females in Los Angeles think about a new book
  • Target your viral marketing efforts towards groups that haven’t yet discovered your brand
  • See how overall sentiment about your company has changed over time

Insider Tips:

  • Add tags to each project you create for easy sorting
  • Non-profits and universities may be eligible for special pricing
  • Include the URLs of any specific websites you want Trendrr to search
  • Quickly toggle between active and inactive projects

What we liked:

  • Provides an easy way for marketing professionals to gauge their success
  • Companies that use Trendrr can find out immediately if people are badmouthing their products
  • Advertising companies can find out if their commercials are being well received
  • Trendrr lets you compare how your various products are doing

What we didn’t like:

  • Trendrr is very expensive, making it unaffordable for many smaller companies


Company Info:

  • Launched: October 2010 (Version 3)
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Mark Ghuneim
  • Web site:


  • Trendrr Basic is $499/month
  • Trendrr Premium is $999/month
  • Trendrr Enterprise starts at $2,499/month


  1. Thanks for giving such a nice info.

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