May 9, 2011

Feedbackify – Mindreading For the Web

When you run a web-based business, customer satisfaction is key. Users who have an unpleasant experience on your website are unlikely to return or recommend the site to their friends, which is why a web-app called Feedbackify has come up with a system that lets online entrepreneurs get feedback on their websites in real-time. Visitor feedback that’s delivered through Feedbackify is private and quick, just the way it should be.

Sign up for Feedbackify and get started creating your very own feedback form using the web-app’s form editor tool. In addition to adding written questions, you can also add ratings-based questions that encourage visitors to rate certain elements of your website on a numeric scale. Create question categories, reorder those categories until you’re satisfied, and then upload your company logo to give your Feedbackify form a custom look. When you’re ready to deploy your new form, you can use Feedbackify’s feedback tab configurator to make a custom tab to appear on your existing site. When visitors click the tab, they’ll be transported to your Feedbackify form, where they can let you know how your site is functioning and whether there’s any room for improvement.

When the time comes and you’re ready to take a peek at what people have been saying, head to your Feedbackify dashboard page. In addition to being able to see the answers and ratings that your visitors put in, Feedbackify will also add context to the feedback by supplying you with your visitors’ geographic locations, operating systems, and browsers. Based on this information, you can begin to sort through feedback based on category and subcategory until you’ve really dug down into the opinions of your most valued online visitors.

Practical Uses:

  • Find out immediately if there is a problem with the way your site is functioning
  • Keep track of common complaints made by your online visitors
  • Make it easier for customers to purchase the products they want online
  • Use the ideas you’ve gathered from visitors to improve your customer experience

Insider Tips:

  • See the IP address and geographic location of any user who leaves feedback
  • Feedback can be filtered by category and subcategory
  • Use the feedback tab configurator to create a custom web tab in any color
  • Copy and paste the generated code to add a Feedbackify tab to your website

What we liked:

  • Feedbackify delivers feedback in real time, so problems can be addressed immediately
  • Adding a tab to your existing website is a great way to bring people to your Feedbackify page without interrupting your site’s flow
  • Feedback forms can be set up with as many, or as few, questions as you want
  • Users can create their own custom feedback categories

What we didn’t like:

  • Although Feedbackify will help you gather feedback, it doesn’t allow visitors to vote on which feedback is most important to their overall user experience


Company Info:

  • Launched: February 2010 (Beta)
  • Privately Held
  • Headquarters: London, England
  • Founded by: Adrian Halley
  • Web site:


  • Free 15-day trial
  • $19/month


  1. Hi Stephanie. Thanks for a great read. With so many free tools out there why would someone want to pay a monthly fee to receive feedback? I recommend — it’s free, secure, and it takes less than a minute to put a feedback button/form. It’s not as sophisticated and customizable as feedbackify, but if you need something simple and fast, it’s a steal of a deal. Just my 2 cents 🙂 Thanks!

  2. I agree with Mark even though his link seems to be broke. We use My Hall Monitor to gather feedback from our customers and it works great! We can collect reviews, feedback, custom polls, contact forms, customer support ticket system and much more all from one great service. Before we had to use 3 other services but with My Hall Monitor we get all the same features and more with one service now. Its great!

    Check them out and you will not be disappointed.

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