June 23, 2011

VP Factory – Publish Videos With Lightning Speed

VP Factory is a cloud-based video publishing platform for businesses that are in a hurry. The online system makes it possible for companies to simultaneously publish videos on blogs, websites, and social networking sites in minutes without losing control of the content they publish. Companies that use VP Factory to post advertisements online can identify which parts of their videos are most interesting to viewers and which parts they should do away with in future cuts.

All different types of businesses can use VP Factory for all different types of reasons. Advertising agencies, web publishers, and local business merchants can all find ways to utilize VP Factory’s features. If you run a company that posts online videos for marketing purposes, then you’ll want to sign up for a Pro account to get full access to VP Factory’s analytics and advertising tools. Upload your company’s videos into the VP Factory content management system. This is the spot where you’ll be able to edit your video information, make minor adjustments the dimensions and colors, organize videos and playlists – a feature that becomes more useful as you post more videos to your account – and get access to the embed codes you’ll need to publish videos on various websites and blogs.

Because VP Factory was created for businesses, it offers all the customization and branding features a large company could need. Not only can users change player skins and add watermarks, but they can also use VP Factory’s analytics tools to determine how many people are viewing their videos, where those viewers are coming from, and what devices they’re using to connect online.

Practical Uses:

  • Post branded videos on your company blog
  • Give your website a polished look by posting videos with VP Factory instead of YouTube
  • Add custom overlay ads to the videos you publish online
  • Use analytics tools to create videos that are more compelling to your viewers

Insider Tips:

  • Upload videos that are in FLV, MOV, MP4, 3GP, M4V, M4A, F4V, AVI, MPG, MPEG, WMV, ASF, 3G2 or QT formats
  • Organize videos in the content management system by keyword or tags
  • Change the color or look of a video player skin
  • Use the video, image, and text tools to create new advertisements with VP Factory

What we liked:

  • VP Factory gives companies all the tools necessary to publish videos in one place
  • Analytics tools help companies determine which spots in their videos are least interesting to viewers
  • Watermarking feature ensures that company-branded videos won’t be stolen
  • Users can change the look of any videos that have already been published on outside blogs from within the content management system

What we didn’t like:

  • VP Factory offers so many features that it can be hard for new users to decide where to begin or how to get started


Company Info:

  • Launched: March 2010
  • Privately Held
  • Headquarters: Laguna Hills, California
  • Founded by: Valentin Balanescu
  • Web site:


  • Start plan is $19/month
  • Plus plan is $29/month
  • Pro plan is $49/month


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