Crowdtap is a tool that offers as many benefits to individual users as it does the large businesses that take advantage of its data. With Crowdtap, everyday users get to tell their favorite brands what they do and don’t like about the products and services they offer. In exchange, they can earn various rewards, badges, and gift cards. Companies, meanwhile, get unobstructed access into the minds of their most devoted customers for far less than they’d spend putting together research panels and advisory boards.
If you’re a consumer with opinions to share, then sign up for Crowdtap through your Facebook account and start filling out polls right away. These initial surveys are designed to let Crowdtap know about your likes, dislikes, and general interests, and they help the web-app understand which brand surveys you’d be most interested in taking. As you fill out more brand surveys and complete more actions—like taking polls, participating in virtual discussions, and sharing content with friends on your social networks—you’ll gain status on the Crowdtap site. That status can then be converted into free gift cards, new products, and charity donations that Crowdtap will give to the causes you select. You can gain even more status and earn special badges by taking things up a notch and hosting brand-sponsored parties or creating videos about the brands you’re reviewing on the Crowdtap site.
For marketers, Crowdtap’s benefits are clear. For very little money, companies can tap into the minds of their most influential customers and dedicated fans. Crowdtap makes it possible for businesses to learn what their customers like and also facilitates peer-to-peer marketing in a way that could be difficult for a company to handle on its own.
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