Crowdbooster – Intelligent Social Media Management

What’s the point in cultivating such an active community of followers and fans through social media if you can’t learn anything from the experience? Crowdbooster is a tool that businesses of all sizes can use to grow their presence online and learn more about their customers in the process.

Crowdbooster works by analyzing the information from your Twitter and Facebook pages and using that data to offer insight into what it is that your customers want to see. Before you can get started gleaning this information, however, you’ll need to sign in through Twitter and add your company Facebook page information. Crowdbooster will then start the process of sifting through your social networking data. The process of processing this information takes time, but you’ll get an email from Crowdbooster when your dashboard page is ready to review. Based on the information that Crowdbooster has found, the web-app can offer you all types of insights and recommendations on how to better reach influencers online and create content that your target audience actually wants to see. The web-app also shows the metrics behind each and every tweet you’ve sent out, and creates audience graphs to help you see which of your followers has the most influence among followers online.

Social media managers who are expected to handle multiple business accounts will especially like Crowdbooster, since it brings multiple Twitter and Facebook Pages together under one umbrella. Social media managers can also use Crowdbooster to create charts that track fan growth and consumer interest online—an excellent feature for professionals who are expected to make formal presentations with this type of data during company meetings and events.

Practical Uses:

• Find out how you could improve your company’s presence online
• See which of your Twitter followers has the most social influence
• Reward Facebook fans who spread the word about your latest promotions
• Justify your role within the company by showing how Twitter mentions have risen since your position as media manager was created

Insider Tips:

• The wait-time for data to be processed after signing up varies from a few minutes to a few hours
• Crowdbooster can access data from the 3,200 tweets a company sent before it signed up
• The total “impressions” of a tweet equal the number of a user’s followers, plus the number of followers for each person who re-tweeted the message
• Crowdbooster hosts a free online chat with social networking tips each Tuesday

What we liked:

• Crowdbooster’s recommendations get smarter over time
• Users can see how engaged their Facebook fans really are
• Recommendations offer actionable tips that people can use to increase followers
• Crowdbooster sends weekly account summaries via email

What we didn’t like:

• The app currently only tracks Facebook and Twitter account stats

Alternatives:

• cotweet – http://cotweet.com
• HootSuite – http://hootsuite.com
• SocialFlow – http://www.socialflow.com

Company Info:

• Launched: November 2010 (Beta)
• Privately Held
• Headquarters: Palo Alto, California
• Founded by: Ricky Yean, Mark Linsey, and David Tran
• Web site: http://crowdbooster.com

Costs:

• Personal plan is free
• Business plan is $20/month
• Agency plan offers adjustable pricing