Path.to is an online network that people can use to bolster their professional profiles. Although professional networking sites are nothing new, Path.to takes the concept of digital networking and online resumes to a whole new level thanks to its peer endorsements and personal analytics tools that let people see how many other users are visiting their profile pages.
Signing up for Path.to is as simple as signing in with your Facebook account. Path.to also offers LinkedIn and Google+ integrations to help you get your new profile set up as quickly as possible. Once you’re set up, head to Path.to’s easy-to-understand and comprehensive dashboard page. There, you will see all of your networking activity in one place. This is also the place where you’ll find various tips and tricks for how to get better use out of your Path.to account. Once you’ve gotten a page set up and you’re ready to check out more of the site, you’ll want to start gathering endorsements from people you’ve worked with in the past. Path.to lets people endorse their colleagues and other professionals they’ve worked with based on certain skills rather than based on generalities. The professional contacts who endorse you on Path.to are asked to briefly explain their endorsements and list which skills you excel at. The more endorsements you get and the better reputation you earn on Path.to, the higher you’ll climb on the network’s leaderboard.
Finally, it’s worth noting the usefulness of Path.to’s personal analytics tools. Not only do these tools let people see which websites are linking to their professional profiles, but the service also notifies users when someone mentions their Path.to pages elsewhere on the web. This is an endlessly useful feature when it comes to managing a professional reputation and developing a personal brand.
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