October 22, 2011

Tout – Automated Email Templates

How many times have you sent the same obligatory welcome email to new clients, or emailed pitches to bloggers who cover your industry on a regular basis? With Tout, you can save time when sending repetitive emails. Not only does the web-app make it easy to create reusable email templates, but it also offers tracking tools, scheduled email delivery, and it automatically syncs with your CRM contacts and email records.

If you thought you were saving time by copying and pasting portions of frequently-used email messages in the past, then you have no idea how beneficial and useful Tout will be. Select a pricing plan based on the number of people on your team, the number of emails you send each day, and the number of templates you’ll need to create. When you want to email someone through Tout, just click on the bookmarklet in your toolbar and select the address where your message should be sent. Tout automatically mines the addresses from any website you’re viewing, which prevents you from having to search around for the right email address to use. Next, you’ll want to pick a template and tweak your message to better suit the recipient. You can either save the message as a draft, send it right away, or schedule the message to be sent at a later time. Tout will then track whether the recipient viewed your message, whether they clicked on any embedded links, and what the status of the email is at any given time.

Emails that result in accepted bids, proposals, or articles can be marked as “successful,” which makes it easy to see which templates are working the best and which should be revised before being used in the future. The web-app also integrates with popular CRMs, which is useful when importing email addresses from existing address books.

Practical Uses:

  • Spend less time sending emails to new clients
  • Find out which templates are most likely to lead to a successful response
  • Create templates to answer some of your clients’ most frequently asked questions
  • Respond to complaints with a customized form letter

Insider Tips:

  • Use the bookmarklet tool to quickly send emails with Tout
  • Check the status of any sent email to see if it has been viewed by the recipient
  • Larger businesses can use Tout’s API
  • Tout integrates with Highrise, Batchbook, and CapsuleCRM

What we liked:

  • Individuals can use Tout without getting their IT departments involved
  • Users maintain ownership of their own emails, templates, and data
  • Colleagues can share templates and success statistics
  • Users can send Tout emails with a mobile phone

What we didn’t like:

  • Tout can only track when an email has been viewed if the recipient allows images to be displayed in his or her email


Company Info:

  • Privately Held
  • Headquarters: New York, New York, and Mountain View, California
  • Founded by: Tawheed Kader
  • Web site:


  • Starter plan is $12/month
  • Premium plan is $30/month
  • Small team plan is $49/month
  • Medium team plan is $99/month

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